Your careers page is the best place to attract new candidates. As prospective employees look through your website, they should get an idea of what it’s like to work at your company — and they should get a good careers page design, user experience, or UX. As you improve your careers page, keep the following UX tactics in mind to convey your employer brand to the best candidates.
There is no substitute. Listing your job titles explicitly by location, as Mention does, gives candidates the most basic information they need. With more complicated or longer job listings, you can help candidates by listing jobs by team. A great careers page design will emphasize clarity, using dark-colored text on light-colored backgrounds, simple and direct language, and clear URLs. Your user wants to identify the job they are most qualified for, so make it easy for them.
Careers pages are nearly always found in a company website’s primary navigation under an “About,” “Company,” or “Corporate” header. And they’re usually linked in the footer. By following this industry norm for career pages UX, you can attract job seekers who are actively looking at careers pages on multiple sites. If your careers page is hidden deep in your “contact” page or requires more than one click to find, you risk losing candidates. Digital Telepathy lists their careers page with equal importance as their services, work and philosophy. This makes finding their careers page easy and shows candidates that they value their employees.
Use lists and headings: no walls of text
Everyone likes lists. Your careers page doesn’t have to be filled with “Top 10 Reasons to Join This Company” content, but organizing your information in a thoughtful, succinct and readable way will give candidates a better user experience on your careers page. Here at Workable, we use focused, bulleted lists to describe each job’s requirements. This distilled structure offers a simpler user experience and a quicker reading process for candidates.
Use photos and graphics
It can be tempting to just use words to describe your jobs and company. Why not use photos and relevant graphics as well to break up walls of text? Showcase original photos of your employees and workplace, create a short video or use simple graphics to display different aspects of working at your company to highlight your culture, benefits or unique work processes.
Photos make your careers page design better and they are a good way to capture your company culture. Nearly 80 percent of millennials look at people and culture fit when considering prospective employers (Inc.). Multimedia is the best way to showcase the people on your team and offer candidates a glimpse of your culture, office and events. Ecovent uses photos effectively by pairing photos of their team with their core values.
Optimize for mobile
Your careers page design should be easy to read on every device. Reports from Inc. show that:
- 45 percent of job seekers use mobile devices to search for jobs at least once a day.
- 54 percent read company reviews from employees on mobile and
- 52 percent research salary information.
You can optimize your site for mobile candidates by adding responsive design or building a mobile version. SignalFire has an excellent primer on how to do this. Typeform takes mobile friendliness to a new level by creating a unique mobile user experience by opting for a separate mobile site. By making your site easy to use on mobile with readable text, user friendly forms, concise language and limited, but attractive, visuals you’re increasing your potential applicant pool and encouraging the best candidates to apply from any device.
Creating a user-friendly careers page with Workable:
How to create a branded careers page: Workable will build and host your mobile friendly page so you can share it via social media, email or on your website. We create your career pages to give candidates the best user experience. Then, you can easily add photos and video links and arrange images and text to appeal to your ideal candidates.
Embed jobs using the Workable Widget: if you’re listing your jobs with Workable, you can embed them in your existing careers site for a seamless user experience. This allows you to easily categorize your open positions and customize your site’s design.
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