All companies need to communicate their mission, values and expectations to their employees. Employee handbooks are a good means to put these elements together. Here’s how to write a helpful and engaging employee handbook:
What is the purpose of having an employee handbook?
Using your handbook to guide new hires is a good idea. Melissa Escobar-Franco, Workable’s HR Manager in Boston, says:
“An employee handbook gives new hires tangible information to help them settle into their new jobs. It’s a consistent message on who we are, how we function and what we expect from our employees.”
Without the help of a handbook, it may take employees time to grasp a company’s culture and organization. In 2012, game development company Valve released a handbook for new hires to explain its organizational structure:
A good way to approach creating your handbook is to keep it focused on welcoming new hires and providing only the information they need (e.g. summaries and statements.) You could keep detailed documents of your policies in an intranet, a HR information system (e.g. BambooHR or Namely) or a shared folder.
What to include in an employee handbook
An effective employee handbook includes:
- Your company’s mission, vision and an overview of its culture.
- Guidelines for employee conduct.
- Details on legal aspects of employment.
- Summaries of perks and benefits.
- Descriptions of company processes.
Craft an outline with these elements in mind. Here’s a possible outline with some examples for each section:
|Employee Code of Conduct|
|Processes and procedures|
Decide what policies to include based on your specific needs. Provide only short summaries of complicated topics (e.g. benefits) and link or refer to full policy documents. In general, avoid overloading your handbook with prohibitions. Make it more attractive by adding a personal touch like a letter from a senior leader. Here’s an example from the employee handbook of Agnes Scott College:
If you are creating a longer and more complete version of your handbook, explain legal issues too (e.g. at-will employment or worker’s compensation.)
As your company grows and laws change, you may need to address new topics. Communicate your plan to revise and update your handbook (annual or mid-year reviews are useful.) Put a process in place to share every significant change through bulletins, newsletters or other means.
Mind the presentation
An unattractive, complicated document risks remaining permanently on employees’ “to-read” list. Take some time to think about your format, layout and audience.
- Printed booklets are concrete, but they are also harder to update and demand reprinting and redistributing when something changes. Even then, a creative approach goes a long way. For example, e-commerce company Zappos created an employee handbook in the form of a comic book. Zappos reframed its policies as stories and ultimately made them easier to read and remember.
- Digitized books or interactive web pages capture people’s attention and make it easy to link to other resources. Software company Basecamp’s brand new handbook on GitHub is a notable example:
This approach helps Basecamp update its handbook easily through GitHub and get direct feedback. It also adds to their employer brand, as passive candidates, interns and newly hired employees can get insight on how the company works right from the source.
Not all companies make handbooks that create a buzz. But, they can craft effective handbooks with the right design. If you don’t have an internal design team, consider hiring a freelancer. Add pictures, schemes and even videos, when possible, to make your handbook engaging.
Use clear and attractive language
Employee handbooks should not read like business contracts or legal documents. To encourage employees to read and remember your messages, use language to your advantage. Here are a few tips:
- Focus on the positives. Even when you are indicating a prohibition (e.g. no smoking indoors) explain why it’s important and how it adds value to your company as a whole. Keep your language welcoming and instructional, rather than authoritative.
- Speak to your audience. Avoid using passive voice or addressing abstract entities (e.g. “the employee.”) Use “you” and “we” to make your handbook more personable and accessible.
- Add humor when possible. Your handbook isn’t meant to be hilarious, but adding a few humorous lines (or pictures) will make it more pleasant to read. Disqus calls its handbook a “Culture Book.” It is written in an amusing manner throughout:
- Use a tone that matches your culture. Your handbook’s tone mirrors everyday work life at your company. A consultancy firm with strict professional standards will probably write its handbook in a professional, formal tone. Conversely, tech companies might use a more casual tone.
- Keep it short and simple. Use as few words as possible and avoid jargon, technical terms and complicated words.
Employee handbooks are multi-purpose tools. Use them to inform employees about your company’s values and clear confusion on important topics. When you are done writing, ask your attorney to inspect your handbook for legality. And listen to employee feedback to ensure your policies make sense.
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