Digital Account Manager job description template | Workable

This Digital account manager job description template pairs the skills you should look for in candidates with the main duties for this position.

digital account manager job description

Job brief

We are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence.

As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance.

Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships.

Responsibilities

  • Act as the point of contact for clients for digital management matters
  • Build strong, long-term client relationships and maintain frequent contact
  • Set digital strategies for your assigned customers, considering their specific requirements
  • Suggest, design and implement digital projects to increase customer ROI
  • Address client queries effectively and in a timely manner
  • Optimize web content to increase traffic and improve SEO
  • Present social media strategies to clients
  • Report on web performance metrics
  • Analyze digital campaigns success
  • Stay up-to-date with digital technology trends

Requirements

  • Proven work experience as a Digital account manager
  • Hands on experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • In-depth understanding of online marketing tools and social media platforms
  • Experience with customer service and account management
  • Excellent verbal and written communication skills
  • Strong analytical skills
  • BSc degree in Marketing or relevant field

More resources: