Digital, content, brand, email, design, inbound, field… marketing people do all kinds of magic to help the modern organization flourish. If you’re looking to hire a marketing person who can help elevate the positioning and brand awareness of your company, you’ll need to target your strategies to your intended audience – just like your marketers would do.
Here are some tips to help you land those marketing pros:
5 tips to hire a marketing person:
1. Look at the right places
Looking for a brand designer? Go to Dribbble, Behance and other portfolio sites. Looking for senior inbound specialists? Consider attending an SEO conference to network. For positions like “Marketing Manager”, which encompass various distinct roles, search for skills and background using candidate sourcing technology instead of advertising with generic job titles.
2. Build relationships
Marketing people are often prevalent in social media and other areas both online and offline (e.g. conferences, LinkedIn groups). Connect with them there and engage in meaningful dialogue. And when it’s time to hire a new VP of marketing, you might already know the best person for the job.
3. Use job ad campaigns to target the right people
For example, you can use sponsored posts on Facebook to target an audience with specific characteristics when you’re looking for a marketing person. Also, you can use Workable Campaigns, our AI-powered tool, which finds candidates who are a good fit for your job description and shows your job ad to them on Facebook and Instagram.
4. Evaluate soft skills
To hire a marketing person, look for people who combine soft skills like communication ability, strategic and business mindset, creativity and more. Use behavioral assessments via the right tools (e.g. Criteria Corp, Saberr). You can also ask the right interview questions – for instance, see interview questions for Digital Marketing Manager and Marketing Associate.
5. Ask about their knowledge of your industry
Good candidates will always have researched companies they’re interviewing for, but you want to hire a marketer who shows advanced knowledge of your product, your market, your industry, and your competitors. The best candidates will also ask smart questions to learn more about your company’s future, such as what your vision about the product is or which markets you’d like to enter in the future.
If you follow these tips, your hiring process can become much easier. Ensure you also provide candidates with a positive candidate experience. And, take a look at our marketing job descriptions to start your hiring with an informative and comprehensive job ad.