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Marketing Manager job description

A Marketing Manager is often responsible for planning and tracking the budget of their entire department, one segment, or an individual marketing campaign. 


Use this Marketing Manager job description template to advertise your open role and attract qualified marketers. Adjust job duties and requirements based on the needs of your Marketing department.

Marketing Manager responsibilities include:

  • Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
  • Deploying successful marketing campaigns from ideation to execution
  • Experimenting with various organic and paid acquisition channels

marketing manager job description

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.


  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field

Frequently asked questions

What does a Marketing Manager do?

Marketing managers are involved in every aspect of marketing, from putting together estimates and budgets for campaigns to submitting them for approval. They are in charge of crafting the message for their client to deliver across all forms of media. They may work with advertising agencies or prepare sales contracts.

What are the duties and responsibilities of a Marketing Manager?

A Marketing Manager’s responsibilities include managing a marketing team and representing their organizations to other departments within a company. They also work with specialists such as product management or customer support to ensure new offerings get disseminated properly. Marketing managers also find ways to build relationships outside of organizations.

What makes a good Marketing Manager?

A good Marketing Manager needs a high level of energy and motivation. They also can think critically about issues that arise in the workplace while maintaining an optimistic outlook on the challenges ahead. Maintaining focus is crucial for these individuals as they juggle multiple tasks.

Who does a Marketing Manager work with?

Marketing Managers work with several professionals, including Marketing Directors, Marketing Assistants, Project Managers, Account Directors, and Account Executives.

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