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Marketing Strategist job description

A Strategic Marketing Manager is a professional who is responsible for executing the strategies and plans that establish brand consistency and increase sales in all types of companies. Their job duties include managing budgets, measuring KPIs, calculating ROI on investments made into marketing efforts like advertising or trade shows which can also be used to determine future campaign models based on past successes.

Christina Pavlou
Christina Pavlou

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

marketing strategist job description

Job brief

We are looking for an experienced Marketing strategist to lead our Marketing department. You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

Ultimately, you should be able to increase our market share and ensure brand consistency.

Responsibilities

  • Set specific marketing goals
  • Design and implement marketing strategies aligned with business targets
  • Develop digital campaigns to increase web traffic
  • Analyze sales and marketing metrics
  • Forecast market trends
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand and our products
  • Address advertising needs
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to ensure client satisfaction
  • Liaise with internal teams and ensure brand consistency
  • Establish a strong, long-term web presence

Requirements and skills

  • Proven work experience as a Marketing strategist or Marketing manager
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Excellent communication skills (verbal and written)
  • Strong analytical skills
  • Team management skills
  • BSc degree in Marketing or relevant field

Frequently asked questions

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