Brand Manager job description template | Workable

This Brand Manager job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company. Similar titles include Brand Director, Brand Marketing Manager, Brand Strategist.

Brand Manager Responsibilities

Include:

  • Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
  • Taking brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies

brand manager job description

Job brief

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Responsibilities

  • Analyze how our brand is positioned in the market andcrystalize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements

  • Proven working experience as brand manager or associate brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language
  • BS/MS degree in marketing or a related field

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