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Brand Manager job description

A Brand Manager is a professional who is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.

Brand Manager responsibilities include:

  • Analyzing our brand positioning and consumer insights
  • Helping shape and communicate our vision and mission
  • Translating brand elements into plans and go-to-market strategies

brand manager job description

Job brief

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

What does a Brand Manager do?

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

Ultimately, you’ll help us improve our company’s reputation and drive growth.


  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements and skills

  • Proven working experience as Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

Frequently asked questions

What does a Brand Manager do?

The Brand Manager is the voice for your company or individual's public image, maintaining it through the implementation of marketing initiatives. They communicate with executives from diverse industries to aid in creating advertisements that strengthen their client’s brand identity while completing research into industry trends and how people perceive these businesses across different demographics.

What are the duties and responsibilities of a Brand Manager?

A Brand Manager will be responsible for developing custom marketing and advertising strategies, creating designs/layouts of media outlets, writing pitches and blog posts to various audiences, as well as making decisions about the cost associated with branding. They are also tasked with managing relationships with influencer journalists or other relevant parties to ensure brand consistency across multiple channels.

What makes a good Brand Manager?

A good Brand Manager has skills in communication and relationship-building with customers. They have strong written or verbal abilities so that their feedback can flow effectively throughout the organization; relentless focus on finding new business leads from social media sites as well as other marketing channels. Analytical thinking is also important because it helps make data-driven decisions based on what really matters.

Who does a Brand Manager work with?

The Brand Manager is responsible for managing client relationships, overseeing marketing staff, and ensuring that company messaging remains consistent across all channels. They usually work closely with an Assistant Brand Manager.

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