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Brand Manager interview questions and answers

This Brand Manager interview profile brings together a snapshot of what to look for in candidates with a balanced sample of suitable interview questions.

Christine Del Castillo
Christine Del Castillo

Former Community Manager at Workable specialized in employee experience, talent brands and our event series, Workable Ideas.


Brand Manager Interview Questions

Brand Managers work in-house for brands or at creative agencies. They’re in charge of analyzing consumer insights and using these to inform branding strategies. Typical requirements for this position include a BS or MS in marketing, advanced written and interpersonal communication skills, and quantitative analysis skills. The best Brand Managers are metrics-driven and will use numbers to demonstrate their success in past roles.

Use open-ended and situational questions to identify the right Brand Manager for your team. You’re looking for a candidate who is always plugged into the marketing activities of their brand’s competitors, as well as the feedback of their customers. In some situations, it may be best to find a brand manager who has has experience in your specific industry.

During the interview, assess hard skills like analyzing metrics, monitoring market trends, and translating consumer feedback into to-do items on a brand plan. This is also a time to evaluate managerial skills including leadership, teamwork, and communication skills. How clearly do they explain themselves? How well do they handle conflict? Can they coach and motivate a team? Above all, this is a creative role. Be sure to take a close look at their work samples, and keep an eye out for candidates who pitch creative branding ideas of their own.

Role-specific questions

  • Talk about the importance of brand management. Why does it matter?
  • How would you describe your own personal brand?
  • In as much detail as you can, describe a well-marketed product. What’s working well for this product?
  • What are some of your favorite marketing campaigns?
  • How do you stay updated on the latest tools and trends?
  • What would you do to learn about a new brand during your first week at work?
  • How would you describe our product’s customers?
  • If you were targeting another segment of customers — a different culture, perhaps, or a younger audience — what would you do?
  • In as much detail as possible, describe a go-to-market strategy that you recently worked on.
  • How do you know when a branding strategy isn’t working?
  • How do you know when to change a product’s pricing?
  • What metrics are important to you as a brand manager? How did your previous team handle reporting?
  • Describe the structure of your current/previous team. What are their roles?
  • How do you keep your team motivated in the face of tight deadlines?
  • Describe a time you gave a colleague constructive criticism.
  • Your team doesn’t agree with your direction. How do you handle it?
  • What kinds of clients have you worked with?
  • What would you do if your most important client hated your work?
Ready to fine-tune this interview kit?
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