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Brand Strategist job description

A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives.

Christina Pavlou
Christina Pavlou

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

Brand Strategist responsibilities include:

  • Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning
  • Crafting our differentiation strategy
  • Briefing our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)

Job brief

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges

Requirements and skills

  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

Frequently asked questions

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