How to find CMOs with Boolean search strings

Building search strings to find a CMO

Create a generic search string around terms like:

• -job -jobs -sample -examples, to avoid irrelevant results
• (intitle:resume OR intitle:cv), to discover candidates’ online resumes or CVs
• (“chief marketing officer” OR “VP Marketing”), to cover variations of the same job title

Here’s an example of a generic search string to find resumes:

(intitle:resume OR intitle:cv) (“chief marketing officer” OR “VP Marketing”) -job -jobs -sample -examples

With this search string, the words “resume” or “CV” have to appear in the page title. Adding variations of marketing managerial job titles in a Boolean search string for CMO provides more relevant results. And, excluding more terms reduces false positives.

Searching for CMO profiles

Search for CMO profiles on specific sites using Boolean search in Google, by including the site: operator and terms found exclusively on member profiles. For example:

• site:quora.com (CMO OR “chief marketing officer”) “credentials & highlights”
• site:meetup.com (CMO OR “chief marketing officer”) “member since”

Add more criteria in your search to find profiles that better match your requirements.

When sourcing EU candidates, please refer to guidance on using social media for recruiting and collecting candidate information as per the General Data Protection Regulation, or GDPR.

Sample Boolean strings for CMO resumes in various formats

(intitle:resume OR intitle:cv) (filetype:pdf OR filetype:doc OR filetype:txt) (CMO OR “chief marketing officer”) -job -jobs -sample -templates

Boolean search strings to find a CMO’s resume by skills and experience

Find a CMO who has experience:

Working at a startup

(intitle:resume OR intitle:cv) (CMO OR “chief marketing officer”) startup -job -jobs -sample -examples

In demand generation and inbound marketing

(intitle:resume OR intitle:cv) “chief marketing officer” (“demand generation” OR “inbound marketing” OR PPC OR SEO) -job -jobs -sample -examples

In product marketing

(intitle:resume OR intitle:cv) (“chief marketing officer” OR “VP Marketing”) “product marketing” -job -jobs -sample -examples

In sales

(intitle:resume OR intitle:cv) “chief marketing officer” (sales OR “account management” OR “business development”) -job -jobs -sample -examples

In public relations

(intitle:resume OR intitle:cv) “chief marketing officer” (“public relations” OR media OR communications) -job -jobs -sample -examples

Working in B2B marketing

(intitle:resume OR intitle:cv) “chief marketing officer” B2B -job -jobs -sample -examples

Find a CMO who:

Has a graduate degree

(intitle:resume OR intitle:cv) “chief marketing officer” (MSc OR Master OR MBA) -job -jobs -sample -examples

Is familiar with brand management

(intitle:resume OR intitle:cv) “chief marketing officer” (branding OR “brand management”) -job -jobs -sample -examples

Knows how to conduct data analysis

(intitle:resume OR intitle:cv) “chief marketing officer” (“data analysis” OR “analyzed data”) -job -jobs -sample -examples

Boolean search examples to find CMO resumes by location

By state or city:

(intitle:resume OR intitle:cv) (CMO OR “chief marketing officer”) (California OR CA) -job -jobs -sample -templates

(intitle:resume OR intitle:cv) (CMO OR “chief marketing officer”) London (“United Kingdom” OR UK) -job -jobs -sample -templates

By area code:

(intitle:resume OR intitle:cv) (CMO OR “chief marketing officer”) (“New York” OR NY) 718 -job -jobs -sample -templates

Find area codes here.

Within a range of zip codes:

(intitle:resume OR intitle:cv) (CMO OR “chief marketing officer”) Boston 02119..02210 -job -jobs -sample -templates

Find the right zip code ranges here and here.