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Regional Sales Manager job description

Regional Sales Managers are professionals who manage staff to accomplish human resource objectives across many different districts. This position has the ability to control significant decisions, recruit new customers, and increase sales by improving employee engagement techniques.

Regional Sales Manager responsibilities include:

  • Creating regional sales plans and quotas in alignment with business objectives
  • Supporting Store Managers with day-to-day store operation
  • Evaluating store and individual performances

regional sales manager job description

Job brief

We are looking for a Regional Sales Manager to expand our customer base and achieve sales quotas for specific districts of our company.

To be successful in this role, you should have previous experience managing the operation of a store (or number of stores) while taking accountability for reaching targets. You should also be able to remotely supervise a team of salespeople and set profitable goals. Our ideal candidates combine excellent communication skills with a strategic mindset.

Ultimately, you will ensure your area of responsibility meets and exceeds the expectations of our business objectives and contributes to our company’s success in the long run.


  • Create regional sales plans and quotas in alignment with business objectives
  • Support Store Managers with day-to-day store operation
  • Evaluate store and individual performances
  • Report on regional sales results
  • Forecast quarterly and annual profits
  • Identify hiring needs, select and train new salespeople
  • Prepare and review the annual budget for the area of responsibility
  • Analyze regional market trends and discover new opportunities for growth
  • Address potential problems and suggest prompt solutions
  • Participate in decisions for expansion or acquisition
  • Suggest new services/products and innovative sales techniques to increase customer satisfaction

Requirements and skills

  • Proven work experience as a Regional Sales Manager, Area Manager or similar senior sales role
  • Ability to measure and analyze key performance indicators (ROI and KPIs)
  • Familiarity with CRM software
  • Understanding of store operations
  • Ability to lead and motivate a high performance sales team
  • Excellent communication skills
  • Strong organizational skills with a problem-solving attitude
  • Availability to travel as needed
  • BSc degree in Sales, Business Administration or relevant field

Frequently asked questions

What does a Regional Sales Manager do?

Regional Sales Managers lead their regions to success by managing and supporting various teams in certain areas. They ensure that each team reaches its target, ranging from customers to the total sales made in a quarter.

What are the duties and responsibilities of a Regional Sales Manager?

Regional Sales Managers are in charge of managing staff and expanding the customer base. They accomplish these goals by recruiting new customers and selecting suitable employees for each district according to their needs. They also orient workers on what they need from their position before assigning tasks to help achieve target objectives.

What makes a Good Regional Sales Manager?

Successful Regional Sales Managers should possess good time management habits to help set clear priorities and goals. This way, they can focus on activities aligned with essential tasks to get the most out of every minute. Such an ability eliminates demands that don't maximize revenue.

Who does a Regional Sales Manager work with?

Regional Sales Managers work with National Sales Managers who are responsible for creating and implementing effective sales strategies across a company's branches. A Regional Manager assists in beneficially enforcing such a system while making tweaks to maximize profit further.

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