Best job ad examples from the Workable job board

Christina Pavlou | |

A clear and engaging job description helps attract the right candidates. But writing one is no easy feat. To inspire you, we dove into the Workable job board to identify some of the best job ad examples that are currently out there. From using simple language to employing creativity, here are some creative job posting examples and what makes them so effective.

8 of the best job ad examples from the Workable job board:

If you want to promote your company culture

Larger, more well-known brands don’t need to be super creative with their job ads; candidates already want to work there. On the other hand, for cool tech startups, it’s perfectly acceptable – almost compulsory, in fact – to use casual language in a job ad to showcase their work culture. This way, they can attract candidates even if they’re not big names. But what about companies that carry the stigma of more traditional, not-so-fancy industries?

The key here is to be as transparent as possible. Just because you don’t have a ping-pong table (which might actually not be a bad thing), it doesn’t mean your employees are not happy or that you don’t offer other, more meaningful benefits. Make sure your job ads reflect your work life by giving specific examples and sharing employees’ stories to demonstrate their positive engagement in your company.

First Code Academy, a company that teaches kids in Asia how to code, describes in detail the benefits of joining the team. In this job ad, candidates have also the chance to watch a fun video from the company’s summer camp:

best job ad examples | First Code Academy

The Equity Project (TEP) Charter School proves that you don’t have to blow your budget to promote your open roles. In their job ads, they’re being transparent about salaries, so that candidates know exactly what to expect:

best job ad examples | The Equity Project Charter School

Also, the school organizes in-person information sessions, where people who’re interested in a position can get first-hand experience of the work life. Here’s how candidates can learn more and RSVP in one of these sessions through a job ad:

best job ad examples | The Equity Project Charter School ex.2

If you want to attract tech talent (when you’re not a tech company)

Naturally, developers will be fascinated to work with a company that builds software. Likewise, designers will actively look for job opportunities at design studios and agencies. For candidates with a tech background, industries like retail and fashion are not usually a first choice, when it comes to applying for a new job. Still, those industries require qualified tech employees, for example to build their website, support their e-shop or design their logos and ad campaigns.

To attract tech talent, you need to speak their language. Instead of using random, meaningless buzzwords – those actually turn candidates off – you could ask for help from current team members who’ll be able to better describe the role. Here’s how Lyst, the global fashion search platform, advertises its engineering positions:

best job ad examples | Lyst

Candidates, reading this job ad, learn exactly what they’ll be working on and what frameworks, languages and tools they’ll be using. This way, they get the full scope of the role and can start picturing themselves as part of the team.

If you want to speak to specific groups of candidates

Most job ads begin with a generic ‘About us’ section. When you’re often hiring for various roles, consider differentiating your intro for each department (e.g. one intro for engineering, another one for sales, etc.) This gives you the chance to improve your pitch to job seekers, by highlighting what matters the most to them. For example, candidates for engineering roles will be intrigued to hear about the tech stack you’re using or what new features you’re working on. Conversely, sales candidates will be more interested to learn which your biggest customers are.

Here’s a job ad for a Data Scientist – Machine Learning Engineer at Nubank, a Brazilian FinTech company, and why it works:

best job ad examples | Nubank

The job ad captures candidates’ attention from the very beginning. It goes straight to the point by explaining the role of data scientists in the company. And, then, one of Nubank’s data scientists takes the stage. In a short video, he describes his day-to-day at work, shares some personal background and gives advice to people who consider applying for the role.

If you’re hiring remote candidates

Hiring remotely is challenging as you compete for talent with companies from all over the world. Add to this, the fact that non-local candidates might not be familiar with your brand. This means you need to put extra effort to make your job ads stand out.

Leadfeeder, a website traffic software company based in Helsinki, has distributed teams across Europe and the US. On their careers page, it’s clear from the job title which positions are remote and which are not:

best job ad examples | Leadfeeder

Let’s take a closer look at a remote job for a Content Strategy and SEO Lead:

best job ad examples | Leadfeeder ex.2

Reading the job ad, candidates get a very good idea of what the role entails and where their team is based, so they can decide if this works for them. Being transparent helps candidates consider remote job opportunities, even if they haven’t heard the company before.

And of course, it’s always a nice idea to highlight the perks of working for a remote company, like the chance to meet your distributed team overseas:

best job ad examples | Leadfeeder ex.3If you’re in an industry with a high turnover rate

To increase employee retention, companies should focus on hiring people who seek a career – not a temp job. You can do this by highlighting your employee development plans and training programs you offer.

Here’s an example from Boojum, the Irish burrito chain. The job ad starts by making it clear that there are career development opportunities within the company:

best job ad examples | Boojum

And later, under the ‘Benefits’ section, candidates read all the reasons why they should consider a position at Boojum. These benefits include a list of training sessions that prove that the company invests in their people.

best job ad examples | Boojum ex.2

Along the same lines, Charlotte Tilbury, the popular makeup brand, lists all the benefits that employees will get once they join the company. The following example is for an Assistant Business Manager and includes benefits from career development and trainings to life insurance and product discounts:

best job ad examples | Charlotte TilburyIf you’re hiring interns

When advertising internships at your company, it makes sense to provide details about the job duties. This way, you’ll attract interns who understand that this is a real job opportunity that will help them use their knowledge and further develop their skills.

This is an example of how Belmond Group, the large hotel company, describes the role of a Front Office intern:

best job ad examples | Belmond Group

For more ideas on how to write effective job descriptions, check out our guides here and here or read our complete job posting ebook. You can also browse our library of 650+ job description templates that you can easily customize and post to advertise your open roles.

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Christina Pavlou

Christina is a writer at Workable, previously a recruiter. She writes about diversity in the workplace and reports on the shape of things to come. She tweets @ChristinaPaulou.

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