Launching Workable’s Career Center: a website for jobseekers
When you’re in recruitment, you’re not just filling open roles – you’re also focused on candidate attraction and recruitment marketing. And we’re now doing both as well, to bring more candidates to you with Workable’s new candidate-focused Career Center.
We’re also aware that candidate attraction is more challenging than it was in the past – especially during these days of the Great Resignation. We know employers are seeing fewer candidates per job, and we want to help them overcome that.
So, we’re entering the recruitment marketing space ourselves with Career Center – a new website focused on the jobseeker.
The Career Center has four main elements to it:
1. We’re helping answer jobseeker questions and concerns
First, it addresses common questions and pain points that a jobseeker or employee might have – such as:
- Best video interview tips for candidates
- The challenges of remote work (and how to overcome them)
- Getting back to work after a career break
There’s a lot more, of course. Ultimately, job hunting can be a little stressful for the best of us – and our Career Center wants to provide helpful and supportive tips to support jobseekers and employees wherever they may be in their career.
2. We’re helping candidates master the interview
We also have interview answer templates to help candidates best prepare for an interview and make a strong impression on a potential employer.
It may seem counterintuitive to give a candidate the “answers” to your interview questions ahead of time – but it in fact can benefit you because we’re helping candidates deliver the exact kind of information you need, so you can make a better decision on who to hire.
3. We’re guiding candidates to your open roles
When jobseekers arrive at our new website – be it via a network referral, a social posting, or even a basic Google search – they’re now just one click away from going to the Workable Job Board where all your job postings live.
This means more applications on your doorstep from candidates who are active, engaged and interested.
4. We’re helping you support your candidates
The recruitment process can be a stressful one, both for you and your candidates. It’s also a defining moment for them in terms of how they see you as a potential employer. If you step up and support them as a hiring manager or recruiter by sharing helpful content from Career Center, you’re showing them that you care about them and want them to do well. That speaks volumes for your reputation as an employer.
This isn’t the only way in which we’re bringing candidates closer to you. We are already making it easier than ever for candidates to apply for your jobs, keeping your past candidates top of mind whenever you open a new position in our ATS, and surveying workers to learn what they’re looking for in a job. And, of course, we’ll continue building helpful content for jobseekers and for hiring teams.
Think of us as your “employer concierge”. With thoughtful, engaging, and actionable jobseeker-facing content, we’re ultimately bringing more value to our customers by showing jobseekers that they’re just as important as you are.
Our enduring mission is to remove the barrier between talent and opportunity – and that barrier is shrinking even more with Career Center. Dive in and have a look!
