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Sales Representative job description

This Sales Representative job description template covers the key qualifications, duties and responsibilities of a sales rep and it’s easy to customize. Post on job boards for free.

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What is a Sales Representative?

Sales representatives are responsible for communicating the benefits of a company's products in order to drive sales. Sales reps serve as the point of contact between a business and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services. Qualifications often include strong interpersonal and communication skills as well as a Bachelor's degree in business or related fields.

Sales Representative duties and responsibilities include:

  • Selling products and services using solid arguments to prospective customers
  • Performing cost-­benefit analyses of existing and potential customers
  • Maintaining positive business relationships to ensure future sales

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Job brief

We’re looking for a results-driven Sales Representative with excellent interpersonal skills to actively seek out and engage customer prospects.

What does a Sales Representative do?

You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.

sales representative job description

 

Responsibilities

  • Present, promote and sell products/services using solid arguments to existing and prospective customers
  • Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyze the territory/market’s potential, track sales and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback 

Requirements

  • Proven work experience as a Sales Representative
  • Excellent knowledge of MS Office
  • Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in sales
  • Excellent selling, negotiation and communication skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • Bachelor’s degree in business or a related field

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