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Media Buyer job description

A Media Buyer is responsible for negotiating and purchasing advertising space and time to reach target audiences effectively. They develop media buying strategies, analyze options, optimize budgets, monitor ad performance, and report to clients. Strong communication, negotiation, and organizational skills are essential.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Refreshed on

June 7, 2023

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

This Media Buyer job description template is optimized for posting to online job boards or careers pages and easy to customize for your company.

What is a Media Buyer?

A Media Buyer is an advertising professional responsible for negotiating and purchasing ad space and time to effectively reach target audiences. They analyze target demographics, develop media buying strategies, negotiate rates with media outlets, and optimize budgets to maximize ad exposure.

What does a Media Buyer do?

A Media Buyer develops effective media buying strategies, negotiates ad space and time slots with various media outlets, and participates in media planning to identify target audiences and craft effective campaigns. They ensure that ads reach the intended audience through the right channels at optimal prices.

Media Buyer responsibilities include:

  • Developing effective media buying strategies
  • Negotiating ad space and time slots with various media outlets
  • Participating in media planning to identify target audiences and craft effective campaigns

media buyer job description

Job brief

We are seeking a skilled Media Buyer to handle the negotiation and procurement of advertising inventory for our clients. Your primary objective will be to ensure that advertisements effectively reach target audiences through high-quality channels while keeping costs to a minimum.

In this role, you will need to excel in negotiation, possess strong critical thinking abilities, and establish trust and rapport with both clients and media professionals. If you possess a deep understanding of current media channels and advertising options, we are eager to meet you.

Your ultimate goal will be to optimize ad exposure, surpass competitors, and effectively manage budgets to achieve maximum impact.

As a Media Buyer, your responsibilities will encompass strategic media buying, campaign optimization, budget management, vendor negotiation, and performance analysis. By leveraging your expertise, you will contribute to the success of our clients’ advertising campaigns while driving growth for our organization.


  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships

Requirements and skills

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field

Frequently asked questions

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