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Marketing Consultant job description

Marketing Consultants are professionals who help companies understand their customers. They identify effective marketing campaigns that will reach targeted audiences effectively and efficiently. In addition, they offer guidance on how best to communicate with these potential clients, which can be both online and offline.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Marketing Consultant responsibilities include:

  • Studying company profile and operations to understand its marketing needs
  • Conducting marketing research to identify industry trends and commercial opportunities
  • Developing and implementing a marketing strategy according to objectives and budget

marketing consultant job description

Job brief

We are looking for a passionate Marketing Consultant who’ll provide strategic and practical advice to boost our company’s marketing efforts. You’ll organize our activities and marketing strategy.

The ideal candidate will be a strategic thinker and knowledgeable in everyday marketing activities. We want to see excellent communicators, with lots of enthusiasm, who’re ready to make a difference. Knowledge of our industry matters too.

The goal is to ensure that our marketing operations will engage our customers and outperform our competition.

Responsibilities

  • Study company profile and operations to understand its marketing needs
  • Conduct marketing research to identify industry trends and commercial opportunities
  • Develop and implement a marketing strategy according to objectives and budget
  • Prepare detailed proposals and marketing plans
  • Advise on branding, positioning, communications and other marketing issues
  • Give direction to marketing efforts with the most effective methods and tools
  • Liaise with marketing department and external vendors
  • Monitor marketing projects and analyze results
  • Write reports with suggestions for improvements and new ideas

Requirements and skills

  • Proven experience as marketing consultant or similar role
  • Knowledge of data analysis and market research
  • In-depth knowledge of marketing principles and best practices
  • Proficient in MS Office/Working knowledge of IT and marketing software (e.g. CRM)
  • Ability to think strategically and analytically
  • Apt in writing proposals and reports
  • Communication (oral and written) and presentation skills
  • Outstanding organizational abilities
  • Aptitude in problem-solving
  • BSc/BA in marketing, communications, business or relevant field; MSc/MA will be a plus

Frequently asked questions

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