Marketing Associate job description
A Marketing Associate is a professional responsible for supporting the planning and execution of marketing and advertising activities. They assist in conducting market research, analyzing consumer behavior data, and creating reports on marketing and sales metrics.
This is a Marketing Associate job description template to help you attract qualified candidates for your open positions. This template is also easy to post to online job boards and careers pages.
What is a Marketing Associate?
A Marketing Associate is a professional who assists in planning and implementing marketing and advertising activities. They work to analyze market research, gather consumer behavior data, and create reports on marketing and sales metrics.
What does a Marketing Associate do?
A Marketing Associate manages daily administrative tasks, conducts market research, gathers consumer behavior data, creates reports on marketing metrics, assists in organizing promotional events, and coordinates with other teams to create advertising material.
Marketing Associate responsibilities include:
- Managing daily administrative tasks to ensure the Marketing department runs smoothly
- Conducting market research to identify new revenue opportunities
- Gathering and analyzing consumer behavior data (e.g. web traffic and rankings)
Job brief
We are seeking a skilled Marketing Associate to join our team and contribute to the planning and execution of our marketing and advertising initiatives.
As a Marketing Associate, you will play a crucial role in understanding the complete marketing mix and utilizing market research and consumer behavior analysis to drive effective strategies.
Proficiency in creating and analyzing spreadsheets and quantitative data is essential for interpreting key metrics such as ROI and KPIs.
By leveraging your expertise, you will actively contribute to achieving our business objectives through the development and implementation of impactful marketing campaigns.
Join us and make a significant impact on our company’s success in reaching our target audience and driving business growth.
Responsibilities
- Manage daily administrative tasks to ensure the Marketing department runs smoothly
- Conduct market research to identify new opportunities
- Gather and analyze consumer behavior data (e.g. web traffic and rankings)
- Create reports on marketing and sales metrics, like conversion rates
- Assist with organizing promotional events
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
- Keep organized records of marketing metrics and results of past campaigns
- Prepare regular sales forecasting reports
- Monitor competitors’ marketing activities
Requirements and skills
- Proven work experience as a Marketing Associate, Marketing Assistant or similar role
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid computer skills, including MS Excel, web analytics and Google Adwords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
Frequently asked questions
- What does a Marketing Associate do?
- A Marketing Associate assists in planning and implementing marketing and advertising activities, conducts market research, analyzes consumer behavior data, and creates reports on marketing metrics.
- What are the duties and responsibilities of a Marketing Associate?
- The duties and responsibilities of a Marketing Associate include managing administrative tasks, conducting market research, analyzing consumer behavior data, creating marketing reports, assisting in organizing events, and coordinating with other teams for advertising material.
- What makes a good Marketing Associate?
- A good Marketing Associate possesses knowledge of marketing tools and techniques, has experience in SEO/SEM campaigns, demonstrates strong analytical and communication skills, and has a goal-oriented attitude.
- Who does a Marketing Associate work with?
- A Marketing Associate works with the Marketing department, including the Marketing Design and Content teams, as well as other relevant departments within the organization.
- What skills should a Marketing Associate have?
- A Marketing Associate should have proven work experience in marketing or a related role, knowledge of digital marketing tools and techniques, experience with SEO/SEM campaigns, strong computer skills (including MS Excel and web analytics), excellent communication and presentation skills, strong analytical skills, and a BSc degree in Marketing or a relevant field.