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Market Research Analyst Interview Questions
Before you begin the interview stage, you’ll want to make sure that your candidates have the right essential qualifications. For the Market Research Analyst position, these include at least a bachelor’s degree in marketing or statistics. Many employers prefer candidates with master’s degrees. The best candidates for this position are results-driven and will submit resumes and cover letters with numbers that demonstrate a track record of success.
Once you’ve selected your top candidates, use these marketing analyst interview questions to evaluate necessary hard and soft skills. You’ll be looking for strong math skills, a deep knowledge of data collection methods, and communication skills. These candidates will often need to present their findings to less mathematically-inclined teammates.
Most importantly, this interview is a valuable opportunity to learn how much your candidates know about your industry and whether or not they can produce the insights that will lead your team to marketing success. It’s a good sign if they keep tabs on marketing success stories and strive to emulate that. It’s also a good sign if they are more proactive than reactive in their work. Your market research analyst should always be a step ahead, and market research analyst interview questions like “Have you ever persuaded management not to release a product?” will help you find out if candidates have this trait.
Operational and Situational questions
- Describe your experience with statistics and how it relates to this position.
- Talk about the differences between qualitative and quantitative market research.
- Walk me through your process for forecasting the sales of a new product.
- Talk about a product that you think is marketed well. What kind of research contributed to those results?
- What product is not marketed well? What would you do to improve their strategy?
- What is the first thing you do when looking at a new data set?
- Have you ever persuaded management not to release a product due to your findings? What was the outcome?
- What data collection methods worked well at your previous position? What didn’t work so well?
- How would you approach building a market in a new city? What information would you like to have to determine the best possible fit?
- How would you approach analyzing our customers and competitors?
- What do you think of our current marketing strategy? What would you do differently?