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General Manager job description

A General Manager is responsible for improving efficiency and increasing departmental profits while managing the company’s overall operations. They oversee several elements in a business, including hiring staff, operating budgets, and launching price promotions that could attract more customers.


Use this General Manager job description to find people who can lead your business operations and help your company thrive.

General Manager responsibilities include:

  • Design strategy and set goals for growth
  • Control budgets and optimize expenses
  • Ensure employees are motivated and productive

Job brief

We are looking for a General Manager to oversee all staff, budgets and operations of the local business unit.

General Manager responsibilities include formulating overall strategy, managing people and establishing policies. To be successful in this role, you should be a thoughtful leader and a confident decision-maker, helping our people develop and be productive, while ensuring our profits are on the rise.

Ultimately, you’ll help our company grow and thrive.


  • Oversee day-to-day operations
  • Design strategy and set goals for growth
  • Maintain budgets and optimize expenses
  • Set policies and processes
  • Ensure employees work productively and develop professionally
  • Oversee recruitment and training of new employees
  • Evaluate and improve operations and financial performance
  • Direct the employee assessment process
  • Prepare regular reports for upper management
  • Ensure staff follows health and safety regulations
  • Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business to competitors)

Requirements and skills

  • Proven experience as a General Manager or similar executive role
  • Experience in planning and budgeting
  • Knowledge of business process and functions (finance, HR, procurement, operations etc.)
  • Strong analytical ability
  • Excellent communication skills
  • Outstanding organizational and leadership skills
  • Problem-solving aptitude
  • BSc/BA in Business or relevant field; MSc/MA is a plus

Frequently asked questions

What does a General Manager do?

General Managers monitor the daily operations of their business. They meet the strategic goals for their division and teams by setting operational policies and budgets. They also supervise employees to perform their tasks effectively throughout the day.

What are the duties and responsibilities of a General Manager?

General Managers have a wide range of responsibilities to ensure their employees complete all their assignments efficiently. These duties include hiring staff, sticking to a budget, and following marketing strategies.

What makes a good General Manager?

A good General Manager must manage company goals for several departments, and they need to have practical communication skills to work with employees throughout the company. They also require strong leadership skills to manage resources and dynamic organization skills to maintain daily operations.

Who does a General Manager work with?

The General Manager is responsible for managing the activities and meeting their company’s goals. They work with various departments, including Human Resources Managers, to ensure employees fulfill their functions and company expectations.

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