Content Marketing Manager job description

Job brief

We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement

Requirements

  • Proven work experience as a Content marketing manager
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field

More resources:

  • Also see our more general job description for a Marketing Manager that can be tailored to your needs.