Content Marketing Manager job description template | Workable

This is a Content marketing manager job description template to help you identify the most qualified candidates to meet your content marketing management requirements.

content marketing manager job description

Job brief

We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement

Requirements

  • Proven work experience as a Content marketing manager
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field

More resources:

  • Also see our more general job description for a Marketing Manager that can be tailored to your needs.