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Email Marketing Manager job description

An Email Marketing Manager is a skilled professional responsible for planning, implementing, and managing email marketing campaigns. They utilize their expertise in web technologies, copywriting, and analytics to create engaging newsletters, grow email lists, and drive sales through effective communication with customers.

Christina Pavlou
Christina Pavlou

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

This Email marketing manager job description template can help you attract qualified candidates to manage your email marketing campaigns.

What is an Email Marketing Manager?

An Email Marketing Manager is a professional who oversees and executes email marketing strategies for a company. They are responsible for planning and implementing email campaigns, managing subscriber databases, creating engaging newsletters, and analyzing campaign performance. Their goal is to effectively reach the target audience, promote the brand, and drive customer engagement and sales through email communication.

What does an Email Marketing Manager do?

An Email Marketing Manager plays a crucial role in running successful email marketing campaigns. They identify the target audience, design and execute email campaigns, ensure the content is clear and error-free, and optimize email templates for mobile devices. They manage subscriber databases, analyze campaign metrics, and provide insights for improving campaign effectiveness. Additionally, they collaborate with other teams, such as content and design, to ensure consistent brand messaging and enhance customer communication through email channels.

email marketing manager job description

Job brief

We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies.

As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.


  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Requirements and skills

  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

Frequently asked questions

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