Is your company ready for the future of upskilling and reskilling? Check out the latest L&D trends and more! Download the report

Sales Representative job description

A Sales Representative is a professional who initializes and manages relationships with customers. They serve as their point of contact and lead from initial outreach through the making of the final purchase by them or someone in their household.

Eleni Kourmentza
Eleni Kourmentza

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

Refreshed on

April 1, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

 

This Sales Representative job description template covers the key qualifications, duties and responsibilities of a sales rep and it’s easy to customize.

Learn more about:

What is a Sales Representative?

Sales representatives are responsible for communicating the benefits of a company’s products in order to drive sales. Sales reps serve as the point of contact between a business and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services. Qualifications often include strong interpersonal and communication skills as well as a Bachelor’s degree in business or related fields.

Sales Representative duties and responsibilities include:

  • Selling products and services using solid arguments to prospective customers
  • Performing cost-­benefit analyses of existing and potential customers
  • Maintaining positive business relationships to ensure future sales

Hiring a Sales Representative? Sign up for Workable’s 15-day free trial to post this job and hire better, faster.

Job brief

We’re looking for a results-driven Sales Representative with excellent interpersonal skills to actively seek out and engage customer prospects.

What does a Sales Representative do?

You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.

sales representative job description

 

Responsibilities

  • Present, promote and sell products/services using solid arguments to existing and prospective customers
  • Perform cost-­benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to customer leads through cold calling
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyze the territory/market’s potential, track sales and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback 

Requirements and skills

  • Proven work experience as a Sales Representative
  • Excellent knowledge of MS Office
  • Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
  • Highly motivated and target driven with a proven track record in sales
  • Excellent selling, negotiation and communication skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback
  • Bachelor’s degree in business or a related field

Frequently asked questions

Jump to section