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Sales Engineer job description

A Sales Engineer is responsible for supporting sales executives in solution selling to prospects, executing strategic deals, modeling financial business cases, and matching customer requirements to proposed solutions. They possess technical expertise, strong communication and presentation skills.

Thanos Markousis
Thanos Markousis

Thanos was COO at Workable. He writes about data protection and compliance. Formerly with IBM and Accenture.

Refreshed on

June 2, 2023

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

This Sales Engineer job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

What is a Sales Engineer?

A Sales Engineer is a professional who supports sales executives in selling technology solutions to prospects and existing customers. They possess technical knowledge, excellent communication skills, and a track record in selling complex enterprise solutions. Their role involves modeling financial business cases, matching customer requirements to proposed solutions, and delivering compelling presentations and demos.

What does a Sales Engineer do?

A Sales Engineer collaborates with sales executives to execute strategic deals in complex sales cycles. They support solution selling, model the financial aspects of sales opportunities, deliver powerful presentations and demos, manage technical aspects of RFP/RFI responses, communicate client needs to R&D teams, and collect competitive intelligence. They contribute to new customer acquisition, customer satisfaction, and overall sales team success.

Sales Engineer responsibilities include:

  • Supporting sales executives with solution selling into prospect account base
  • Partnering with sales executives to plan, prepare and execute on strategic deals in complex sales cycles
  • Modeling the financial business case associated with each sales opportunity

sales engineer job description

Job brief

We are seeking an experienced and ambitious Sales Engineer with a strong track record and a genuine passion for selling technology solutions to senior executives. As a key member of our team, you will be responsible for driving sales by targeting new prospects and cultivating existing customer relationships to achieve high renewal rates and customer satisfaction.

Success in this role will be measured by your ability to acquire new customers, drive revenue growth through upselling and cross-selling, ensure customer retention, and contribute to the overall success of our sales team and business.

We are looking for someone who is seasoned, hardworking, and highly motivated to achieve outstanding results. Your expertise in selling technology solutions and your ability to build strong relationships with senior executives will be instrumental in achieving our sales targets.

If you are a dynamic and results-oriented Sales Engineer who thrives in a fast-paced environment, we invite you to join our team and play a pivotal role in driving our company’s growth and success.


  • Support sales executives with solution selling into prospect account base
  • Partner with sales executives to plan, prepare and execute on strategic deals in complex sales cycles
  • Model the financial business case associated with each sales opportunity
  • Successfully match customer pain/requirements to proposed solutions
  • Create and deliver powerful presentations and demos that clearly communicate the uniqueness of the value proposition
  • Manage all technical aspects of RFP / RFI responses
  • Effectively communicate client needs to the R&D teams for future product enhancements
  • Collect and document competitive intelligence

Requirements and skills

  • Proven work experience as a Sales Engineer
  • Proven track record selling complex enterprise solutions
  • Ability to forge strong, long-lasting relationships with senior executives
  • Ability to creatively explain and present complex concepts in an easy to understand manner
  • Solid technical background with understanding and/or hands-on experience in software development and web technologies
  • Excellent written and verbal communication skills
  • Excellent presentation and creativity skills
  • Willingness to travel
  • BA/BS degree or equivalent, preferably with a numeracy base

Frequently asked questions

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