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Sales Coordinator interview questions and answers

Are you about to interview candidates for a Sales Coordinator position? Find the best interview questions to ask and add some of your own to make the right decision.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

sales coordinator interview questions

10 good sales coordinator interview questions

  1. If you needed to put a prospect on hold, what would you do to avoid upsetting them?
  2. How do you prioritize tasks when two salespeople ask for your help at the same time?
  3. Imagine you receive a call from an angry customer complaining about a salesperson. What do you do?
  4. What’s your process for generating leads?
  5. How would you persuade a prospect to agree to a trial?
  6. Choose one of our products and sell it to me.
  7. How do you ensure timely delivery of orders?
  8. What is your experience in drafting sales contracts?
  9. How familiar are you with CRM/ERP software?
  10. Describe two closing techniques that you find more useful.

Here are 10 essential interview questions and sample answers to help identify the best candidates for this role.

1. If you needed to put a prospect on hold, what would you do to avoid upsetting them?

This question evaluates the candidate’s communication skills and their ability to handle potentially sensitive situations.

Sample answer:

“I would politely explain the reason for the hold, assure them it would be brief, and thank them for their patience.”

2. How do you prioritize tasks when two salespeople ask for your help at the same time?

This question assesses the candidate’s ability to manage multiple requests and prioritize effectively.

Sample answer:

“I would evaluate the urgency of each request and the potential impact on the business. If both are equally urgent, I’d communicate the situation and work on them simultaneously or seek help.”

3. Imagine you receive a call from an angry customer complaining about a salesperson. What do you do?

Understanding how a candidate handles difficult situations is crucial.

Sample answer:

“I would listen actively to the customer’s concerns, apologize for the inconvenience, and assure them that I will address the issue promptly with the salesperson and management.”

4. What’s your process for generating leads?

This question gauges the candidate’s proactive approach to sales coordination.

Sample answer:

“I use a combination of online research, networking events, and referrals to generate leads. I also work closely with the marketing team to utilize inbound strategies.”

5. How would you persuade a prospect to agree to a trial?

Understanding the candidate’s persuasion techniques can indicate their sales acumen.

Sample answer:

“I would highlight the benefits of our product, share success stories, and offer them a risk-free trial period to experience the benefits firsthand.”

6. Choose one of our products and sell it to me.

This question tests the candidate’s sales skills and their knowledge of your products.

Sample answer:

“Our ABC software streamlines your business processes, saving you both time and money. With its user-friendly interface and top-notch support, it’s an investment that offers substantial returns.”

7. How do you ensure timely delivery of orders?

Efficiency and time management are key for a sales coordinator.

Sample answer:

“I maintain a detailed tracking system and liaise regularly with logistics and supply chain teams to ensure timely deliveries. Regular updates are also provided to customers.”

8. What is your experience in drafting sales contracts?

This question assesses the candidate’s familiarity with legal sales documents.

Sample answer:

“I’ve drafted and reviewed numerous sales contracts in my previous role, ensuring they align with company policies and protect our interests.”

9. How familiar are you with CRM/ERP software?

Technical proficiency can be a significant advantage in a sales coordinator role.

Sample answer:

“I’m proficient with Salesforce and SAP. I’ve used them for lead tracking, sales analytics, and inventory management.”

10. Describe two closing techniques that you find more useful.

This question evaluates the candidate’s knowledge of sales techniques.

Sample answer:

“The ‘Summary Close’ where I reiterate the product’s benefits and the ‘Question Close’ where I ask the prospect if they have any reasons not to proceed.”

What does a good sales coordinator candidate look like?

A competent sales coordinator is organized, proactive, possesses excellen



Sales Coordinator Interview Questions

Sales coordinators sit at the core of sales operations although they aren’t often involved directly in selling. They receive and disseminate information between customers, salespeople, departments and managers. They work to support the sales team and go out of their way to ensure excellent customer relationships.

Sales coordinators can be found in all industries, commonly partnered with a field-sales team. They need experience in sales, customer service or marketing and proficiency in relevant software. Feel free to ask how familiar they are with your company’s computer system as well as methods of finding new prospects.

Our interview questions will assist you in discovering important sales coordinator skills. The best candidates should be stellar communicators. Their past experience should be characterized by meeting goals, accurate reporting and problem-solving. Look for signs that they’re well-organized, reliable and can close a deal if they need to.

Let’s summarize some of the questions and add a few more divided into specific types.

Operational and Situational questions

  • If you needed to put a prospect on hold, what would you do to avoid upsetting them?
  • How do you prioritize tasks when two salespeople ask for your help at the same time?
  • Imagine you receive a call from an angry customer complaining about a salesperson. What do you do?
  • If a customer called to complain that the price of product/service is too high, how would you handle it?
  • What’s your process for generating leads?
  • How would you persuade a prospect to agree to a trial?
  • Envisage you receive information that an order that should have been already delivered is still in transit. How do you approach the subject?
  • Choose one of our products and sell it to me
  • How do you ensure timely delivery of orders?

Role-specific questions

  • What’s your experience in sales/customer service?
  • What technologies have you used in your past job?
  • Name three of your skills that will help you excel in this position
  • What is your experience in drafting sales contracts?
  • What reports do you think a sales coordinator should prepare for management?
  • How familiar are you with CRM/ERP software?
  • What factors, in your opinion, are more likely to close a deal?
  • What do you know of our company’s products?
  • What’s your experience with hiring sales personnel?
  • Describe two closing techniques that you find more useful

Behavioral questions

  • What was the most successful sale you made in your previous job?
  • Have you ever implemented a change that resulted in higher sales?
  • Describe a time you solved a problem with a customer order
  • Tell me about a time you helped a team member be more productive
  • Have you ever had a problem with a colleague? What did you do?
  • What did you do in your previous job to meet quotas?

Frequently asked questions

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