Workable is now an HR Suite! Sign up for our event on April 11 and learn what this means for you: Save your seat now

Product Copywriter job description

Post this Product Copywriter job description template to job boards and careers page to advertise your open roles.

Christina Pavlou
Christina Pavlou

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

Product Copywriter responsibilities include:

  • Writing clear and compelling copy to describe products
  • Creating advertising texts for brochures and banners
  • Helping design landing pages for new product features

Product Copywriter job description

Job brief

We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Product Copywriter responsibilities include preparing promotional material for events, writing product descriptions and creating text for online advertisements. Along with your application, please submit samples of your work (either a portfolio or links to published articles.)

Ultimately, you will ensure our product marketing content presents our brand in an accurate and compelling way.

Responsibilities

  • Write clear and compelling copy to describe products
  • Create advertising texts for brochures and banners
  • Work with designers on landing pages for new product features
  • Craft sales pitch emails to pique potential candidates’ attention
  • Ensure all content we produce is true to the product and consistent with our brand
  • Collaborate with designers to create appealing graphics that complement text
  • Conduct competitive research to identify our strong and weak points
  • Promote product copy online (e.g. on social networks)
  • Apply SEO principles to maximize reach to our target audience
  • Update product descriptions as needed (both on our websites and other online resources)

Requirements and skills

  • Proven work experience as a Product Copywriter, Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and proofreading skills
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Familiarity with online marketing campaigns
  • Basic keyword search knowledge
  • Time-management abilities
  • BSc in Marketing or relevant field

Jump to section