How PeakMade Real Estate Modernized Hiring Across 100 Properties with Workable

Managing hiring across dozens of locations requires speed, visibility, and consistency. For PeakMade Real Estate, a property management company operating across the U.S. and Canada, modernizing their hiring process became essential to support growth and improve collaboration across teams.

With Workable, PeakMade has streamlined hiring workflows, empowered hiring managers with better tools, and significantly increased candidate flow, all while delivering a better experience for candidates.

Quick Facts

Customer: PeakMade Real Estate
Employees: ~950 associates
Properties Managed: ~100 across the U.S. and Canada
Hiring Focus: Property operations, facilities teams, and corporate roles

Key Results

• Candidate volume increased from ~50 to 140 applicants per job
  
• Hiring managers gained real-time visibility into candidate pipelines
  
• Faster communication with candidates through automation and integrations
  
• Improved hiring efficiency across multiple locations and ownership groups

Who is PeakMade Real Estate?

PeakMade Real Estate manages apartment communities across nearly 30 U.S. states and Canada, serving both student housing and multifamily markets. With approximately 100 properties and 950 associates, the company’s hiring needs span a wide range of operational and corporate roles.

Because each property has its own ownership group, hiring often requires coordination among multiple stakeholders.

To support this distributed structure, the company needed a hiring solution that could keep everyone aligned while maintaining a strong candidate experience.

The Hiring Challenges Before Workable

Before implementing Workable, PeakMade’s hiring process relied on manual processes and limited visibility across teams. Coordinating candidates between stakeholders and managing job postings across multiple job boards created inefficiencies.

The team also struggled to ensure hiring managers had easy access to candidate information and could collaborate effectively during the hiring process.

One particularly time-consuming step was posting jobs.

“Before Workable, we had to manually post our roles across multiple job sites instead of doing it all with a click of a button.” 

— Molly Blazer, Systems Compliance Analyst, PeakMade Real Estate

Communication with candidates was another priority. The team wanted to reduce barriers between hiring managers and applicants while ensuring candidates received timely responses throughout the process.

Choosing a Future-Focused Hiring Platform

When evaluating applicant tracking systems, PeakMade prioritized a solution that was easy to use, integrated with existing tools, and supported AI-powered efficiency.

Key criteria included:

• AI capabilities to streamline hiring workflows and save time
  
• Integration with tools like Outlook and Microsoft
  
• A strong user experience for both hiring managers and candidates
  
• Confidence that the platform would continue evolving over time
  

Workable stood out during the evaluation process because the team could experience the system directly.

“We loved that Workable offered a demo system where we could test what it would actually be like to use the platform. We also really liked the AI assistant that helps screen resumes and find answers quickly.”

Just as importantly, the team saw that the product was actively improving.

“During the demo process, we could already see that Workable was making improvements in real time. That gave us confidence that the platform is forward-thinking and will grow with us.”

Fast Implementation and Immediate Adoption

Getting started with Workable was straightforward. The platform’s built-in resources and AI assistant allowed hiring managers to quickly learn the system without extensive training.

“Implementing Workable is easy because of the Workable Assistant. You can find articles and watch videos, so there’s little to no training needed to get started right away.”

The intuitive interface allowed hiring managers to jump into the system and begin reviewing candidates almost immediately.

For a distributed organization like PeakMade, this ease of adoption was critical.

Making Hiring Easier for Managers

With Workable in place, hiring managers now have a centralized view of candidates and communications throughout the hiring process.

One feature that has significantly improved efficiency is the Outlook integration, which simplifies interview scheduling and reduces back-and-forth coordination.

“Hiring managers can engage with candidates easily through the Outlook integrations and schedule interviews quickly without all the back and forth.”

Managers can also see the full history of communication with candidates, making collaboration across teams much smoother.

Improving the Candidate Experience

PeakMade places strong emphasis on creating a positive experience for applicants. Workable’s streamlined application flow and automated communications have helped the company deliver a faster, more modern hiring experience.

The team wanted candidates to be able to quickly apply and connect with opportunities that match their interests.

“We wanted the application experience to be quick and easy. Candidates can drop their resume and get connected with the job they’re most interested in.”

So far, the feedback from hiring managers has been overwhelmingly positive.

“Our hiring managers say it’s a huge upgrade from what we were doing before. They love the automation and AI capabilities that help them quickly find fitting candidates.”

Data That Supports Better Hiring Decisions

Access to hiring data has also improved internal visibility. With Workable’s dashboards and reports, hiring managers can now track candidate progress and understand how job postings are performing.

Instead of relying on HR to generate reports, managers can access insights directly.

“Managers now have access to the dashboards and reporting so they can dive deeper into how their job posts are performing and see where candidates are in the process.”

This transparency allows teams to identify where support is needed and which roles are moving efficiently through the pipeline.

More Candidates, Better Hiring Opportunities

One of the most immediate outcomes since implementing Workable has been a significant increase in candidate volume.

Previously, the company averaged about 50 applicants per job posting. Today, that number has grown to approximately 140 applicants per role.

This increase gives hiring managers a larger and more diverse pool of candidates to choose from.

Doing More with a Small Team

For PeakMade’s people operations team, technology plays a key role in supporting hiring managers across dozens of properties.

With Workable’s automation and AI tools, the team can scale their impact without increasing workload.

“As a people operations team, we want to make sure we’re supporting our hiring managers. With Workable’s  AI capabilities, they can handle higher candidate volume, and it frees up our time to focus on what matters most for our people.”

A Supportive Partnership from Demo to Implementation

Beyond the product itself, PeakMade valued the experience of working with the Workable team throughout the evaluation and onboarding process.

From the initial demo through implementation, the team felt confident they were choosing a partner invested in helping them succeed.

“We had a lot of faith in the product because of the experience with Workable’s  team from demo to implementation and even after implementation.”

For PeakMade, that responsiveness and shared focus on solving hiring challenges reinforced that they had chosen the right platform.

“It really makes a difference when you feel like people care about what you care about and want to solve the problem together.”

Looking Ahead

As the company continues to grow its property portfolio across North America, the team is confident they’ve chosen a platform that will evolve alongside them.

“Workable solved our biggest problem: ease of use. People can jump right into the system and find the candidates they need much faster.”

With hiring now centralized, automated, and supported by AI, PeakMade is well-positioned to continue scaling its workforce while delivering a better experience for both candidates and hiring teams.