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Head of Marketing job description

A Head of Marketing is responsible for crafting strategies, managing budgets, and setting goals for marketing teams. They ensure consistent brand messaging, analyze consumer behavior, and identify market expansion opportunities. With leadership skills and industry experience, they boost brand awareness and profitability.

Christina Pavlou
Christina Pavlou

An experienced recruiter and HR professional who has transferred her expertise to insightful content to support others in HR.

Post this Head of Marketing job description template to job boards and careers pages to attract senior-level Marketing professionals. Feel free to customize duties and requirements to your specific needs.

What is a Head of Marketing?

A Head of Marketing is a senior-level professional who oversees all marketing activities within an organization. They are responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.

What does a Head of Marketing do?

A Head of Marketing leads and directs the marketing department, including digital marketing, advertising, communications, and creative teams. They develop marketing plans, allocate resources, and set short-term and long-term goals. They analyze consumer behavior, identify market opportunities, and design branding strategies. They also coordinate sales and marketing efforts and participate in company planning. Ultimately, their role is to drive brand awareness, enhance profitability, and achieve marketing objectives.

Head of Marketing responsibilities include:

  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department
  • Setting, monitoring and reporting on team goals

Job brief

We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.

As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead our Marketing department to maximize profitability and enhance competitiveness in the market.

If you are a visionary leader with a passion for marketing, we invite you to join our team and make a significant impact.


  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Requirements and skills

  • Work experience as Head of Marketing or VP Marketing, preferably within our industry
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field

Frequently asked questions

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