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SEO Manager job description

This SEO Manager job description template is optimized for posting to online job boards or careers pages and easy to customize for your company.

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Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Refreshed on

February 3, 2020

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

SEO Manager responsibilities include:

  • Developing and implementing effective search engine optimization (SEO) strategies
  • Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
  • Managing offsite and onsite optimization projects and reporting on performance

seo manager job description

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Job brief

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities

  • Develop and execute successful SEO strategies
  • Manage team of SEO Specialists
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends

Requirements and skills

  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • BSc/BA in Marketing, Business or related field

More resources:

Available in
English

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