Use this Marketing Analytics Associate job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Marketing Analytics Associate?
A Marketing Analytics Associate is a key player in the marketing team, focusing on the collection, analysis, and interpretation of marketing data to inform strategies and decisions. They leverage analytics tools and platforms to provide actionable insights on campaign performance, customer engagement, and overall marketing effectiveness.
This role is crucial for understanding how marketing efforts contribute to the company’s objectives and for guiding future marketing initiatives.
What does a Marketing Analytics Associate do?
A Marketing Analytics Associate plays a pivotal role in enhancing marketing strategies through data-driven insights. They set up and manage data tracking tools, create reports that highlight key results, and conduct additional data modeling and analysis as needed. Working closely with marketing, sales, and product teams, they ensure accurate data collection and analysis to inform strategic decisions.
Their work includes developing innovative analytical approaches, being the point person for analytics platforms, producing recurring insight reports, and optimizing digital experiences. By analyzing data from various sources, they help the marketing team understand performance, identify trends, and allocate resources effectively to drive growth and improve ROI.
Marketing Analytics Associate responsibilities include:
- Developing measurement and analytical approaches for marketing initiatives
- Managing analytics platforms and reports (GTM, GA, Tableau)
- Producing insight reports for marketing leadership
- Applying expertise to optimize digital customer experiences
We are seeking a Marketing Analytics Associate to join our team and serve as the analytics expert for our marketing department.
This role involves owning key analytics platforms, developing innovative analytical approaches, and providing insights to optimize marketing strategies.
The ideal candidate will analyze performance across channels, collaborate with marketing leadership on insight reports, and apply digital measurement expertise to enhance customer experiences.
With a focus on data-driven decision-making, you’ll play a crucial role in guiding our marketing initiatives and ensuring our resources are invested in the most effective channels and campaigns.
- Collaborate in developing measurement and analytical approaches for marketing initiatives
- Serve as the analytics point person for GTM, GA, and Marketing Tableau reports
- Work with marketing leadership to produce insight reports on creative effectiveness, brand trackers, and competitive analysis
- Apply digital measurement expertise to optimize customer experiences across online and offline channels
- Ensure accurate setup and analysis of data tracking tools across teams
- Provide additional data modeling and analysis as required
Requirements and skills
- Bachelor’s degree in a related field with 3-5 years of experience in analytics
- Knowledge of third-party tracking and serving technology (DCM, GTM, Google Analytics)
- Preferred knowledge of CRM/Salesforce reporting and analysis
- High level of integrity, autonomy, and self-motivation with the ability to work cross-functionally
- Passion for data analysis with proficiency in Excel and Tableau
- Excellent communication, presentation, and project management skills
- Curiosity about the digital marketing ecosystem and eagerness to learn new technologies
Frequently asked questions
- What does a Marketing Analytics Associate do?
- A Marketing Analytics Associate analyzes marketing data across channels to optimize strategies and improve campaign performance, ensuring effective resource allocation.
- What are the duties and responsibilities of a Marketing Analytics Associate?
- Their duties include developing analytical approaches for marketing initiatives, managing key analytics platforms, producing insight reports, and optimizing digital customer experiences.
- What makes a good Marketing Analytics Associate?
- A good Marketing Analytics Associate possesses strong analytical skills, proficiency in analytics tools, excellent communication abilities, and a passion for data-driven marketing.
- Who does a Marketing Analytics Associate work with?
- They work cross-functionally with marketing leadership, creative teams, and other departments to ensure cohesive data analysis and strategy implementation.
- How does a Marketing Analytics Associate impact marketing strategy?
- A Marketing Analytics Associate impacts marketing strategy by providing data-driven insights that inform decision-making, optimize campaigns, and enhance customer engagement, leading to improved marketing effectiveness and ROI.