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Director of Demand Generation job description

A Director of Demand Generation is a strategic marketing leader responsible for developing and implementing tactics to increase market demand and generate leads, ultimately driving revenue growth for the company.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Director of Demand Generation job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Director of Demand Generation?

A Director of Demand Generation is a senior marketing role focused on creating and driving strategies that increase market awareness and generate demand for a company’s products or services. This role involves a comprehensive understanding of the market, customer behavior, and the sales funnel. The director uses this knowledge to develop targeted marketing campaigns and strategies aimed at attracting potential customers and nurturing them through the sales process.

What does a Director of Demand Generation do?

A Director of Demand Generation designs and executes marketing campaigns aimed at generating leads and driving sales. They work closely with sales and marketing teams to ensure a unified approach. Their role involves analyzing market trends, customer data, and campaign performance to continually refine and optimize demand generation efforts. They also manage budgets, build partnerships, and lead a team, ensuring that all activities align with the company’s growth objectives.

Director of Demand Generation responsibilities include:

  • Developing and implementing demand generation strategies and campaigns.
  • Aligning efforts with sales and marketing teams to drive revenue.
  • Using data analytics to measure and improve performance.
  • Managing demand generation budgets and forecasts.

Job brief

We are seeking a Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing teams. You will be responsible for overseeing paid campaigns, using analytics to drive decisions, and maintaining stakeholder relationships.

Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B SaaS environment and are a skilled leader, we encourage you to apply.


  • Develop and implement demand generation strategies and campaigns.
  • Collaborate with sales and marketing teams to align efforts and drive revenue.
  • Use data and analytics to measure and improve performance.
  • Develop and maintain relationships with partners and influencers.
  • Conduct market and customer research.
  • Create and manage demand generation budgets and forecasts.
  • Measure and report on campaign success using key metrics.
  • Resolve challenges within the demand generation process.
  • Provide team training and support on best practices and tools.

Requirements and skills

  • 10+ years of experience in demand generation or a related field in a B2B SaaS company.
  • Experience in demand generation through paid campaigns on platforms like Google, Facebook, and LinkedIn.
  • Proficiency in marketing automation and CRM software.
  • Strong analytical skills and experience in data-driven decision-making.
  • Excellent communication and collaboration skills.
  • Experience managing teams and career development.
  • Strong problem-solving and decision-making skills.
  • Familiarity with data analysis and visualization tools like Tableau is a plus.

Frequently asked questions

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