Head of Growth Marketing job description
A Head of Growth Marketing is a strategic leader in a company, responsible for driving customer acquisition, conversion, and revenue growth through innovative marketing strategies, leveraging data-driven insights, and optimizing digital marketing channels.
Use this Head of Growth Marketing job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Head of Growth Marketing?
A Head of Growth Marketing is a senior-level executive who strategizes and oversees the execution of marketing initiatives aimed at driving business growth. This role involves a blend of creative marketing strategies and analytical approaches to boost user acquisition, engagement, and retention. The Head of Growth Marketing focuses on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning marketing efforts with the company’s broader business goals.
What does a Head of Growth Marketing do?
The Head of Growth Marketing leads the development and execution of growth-focused marketing strategies. They manage a team that handles various aspects of marketing, including content, SEO, SEM, digital campaigns, and event marketing.
They are responsible for setting targets for user acquisition, activation, and retention, and for driving revenue growth through both self-service and traditional sales channels. This role involves close collaboration with cross-functional teams to ensure that marketing strategies are integrated with product development and sales objectives.
The Head of Growth Marketing leverages data analytics to assess campaign performance, optimize strategies, and make informed decisions to lower customer acquisition costs while increasing customer lifetime value. They are also responsible for the technological aspects of marketing, ensuring the martech stack is optimized for maximum efficiency.
Head of Growth Marketing responsibilities include:
- Building and managing an acquisition marketing function.
- Optimizing inbound marketing efforts and conversion rates.
- Overseeing all paid acquisition efforts and managing budgets.
- Developing and managing digital and field marketing events.
Job brief
We are seeking an experienced Head of Growth Marketing to lead our product-led acquisition and revenue growth initiatives. In this role, you will establish and manage a performance marketing function, focusing on acquiring and converting demand for our products.
Your responsibilities will include optimizing inbound marketing, overseeing paid acquisition efforts, and managing field and digital marketing events.
You will work closely with cross-functional teams to align growth initiatives and improve user experience. If you have a proven track record in growth marketing, strong analytical skills, and the ability to thrive in a fast-paced environment, we encourage you to apply.
Responsibilities
- Build a scalable acquisition marketing function.
- Optimize inbound marketing and conversion rates.
- Oversee all paid acquisition efforts and manage demand gen budgets.
- Develop and manage marketing events to create demand.
- Collaborate with content teams for inbound traffic optimization.
- Work with sales and product teams to capture and convert inbound demand.
- Report on acquisition and revenue metrics.
- Develop efficiency metrics and continuously drive down CAC.
- Influence internal operations for improved marketing efficiency.
Requirements and skills
- 10+ years of marketing experience, with a focus on demand generation, growth marketing, or e-commerce.
- Strong analytical skills and data-driven mindset.
- Excellent verbal and written communication skills.
- 5+ years of experience in building, managing, and leading teams.
- Familiarity with a range of martech and analytics tools.
- Experience in campaign development and execution.
- Strong SEO skills.
- Bonus: Experience in SaaS/tech industry.
Frequently asked questions
- What does a Head of Growth Marketing do?
- A Head of Growth Marketing leads the strategy and execution of marketing initiatives to drive business growth, focusing on customer acquisition, engagement, and revenue enhancement.
- What are the duties and responsibilities of a Head of Growth Marketing?
- Their duties include managing acquisition marketing, optimizing inbound efforts, overseeing paid campaigns, and developing marketing events.
- What makes a good Head of Growth Marketing?
- A good Head of Growth Marketing combines creative marketing strategies with strong analytical skills, a data-driven approach, and a deep understanding of digital marketing channels.
- Who does a Head of Growth Marketing work with?
- They collaborate with marketing, sales, product, and content teams, as well as external agencies, to align growth strategies with business objectives.
- How does a Head of Growth Marketing measure success?
- Success is measured by the effectiveness of marketing strategies in increasing user acquisition, conversion rates, revenue growth, and achieving a positive return on marketing investments.