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Growth Marketing Manager job description

A Growth Marketing Manager is a dynamic marketing professional focused on driving business growth through innovative and data-driven strategies across various digital channels, including paid search, social media, display advertising, and SEO.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

January 18, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Growth Marketing Manager job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Growth Marketing Manager?

A Growth Marketing Manager is a specialized marketing professional responsible for creating and executing strategies to increase a company’s user base, revenue, and brand presence. They employ a combination of marketing channels and tactics, focusing on data-driven decision-making, experimentation, and optimization to achieve sustainable growth. The role demands a deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.

What does a Growth Marketing Manager do?

A Growth Marketing Manager devises and executes strategies to drive business growth through digital channels. They manage and optimize various marketing campaigns, from paid search and social media to affiliate and retargeting campaigns, ensuring maximum return on investment.

The manager is responsible for analyzing campaign data, identifying trends, and implementing changes to improve performance. They work closely with cross-functional teams to align marketing efforts with overall business objectives, product launches, and content strategies.

The role involves continual testing and refinement of marketing tactics, keeping abreast of the latest digital marketing trends, and exploring new channels for user acquisition and growth.

Growth Marketing Manager responsibilities include:

  • Owning and improving the performance of digital marketing channels.
  • Forecasting, measuring, and reporting on digital campaign performance.
  • Developing and implementing digital demand growth strategies.
  • Overseeing ad development, testing, and analysis for performance optimization.

Job brief

Our company is seeking a skilled Growth Marketing Manager to lead our digital marketing initiatives and drive significant growth.

In this role, you will be responsible for managing and optimizing our digital marketing channels, including paid search, social media, and display advertising.

You will develop growth strategies, forecast and report on campaign performance, and work closely with other marketing leaders to align growth efforts with broader company objectives.

This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns.



  • Manage and optimize performance of digital marketing channels.
  • Forecast, measure, and analyze digital campaign performance across the funnel.
  • Develop and implement digital demand growth strategies.
  • Partner with cross-functional teams for trial conversion and activation rate improvement.
  • Guide paid efforts across channels, balancing growth and ad spend.
  • Oversee ad unit development, testing, and analysis for continuous improvement.

Requirements and skills

  • 5 years of experience in user acquisition and growth marketing.
  • Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
  • Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
  • Analytical mindset with strong attention to detail.
  • Bachelor’s degree in marketing, business, or a related field.
  • Up-to-date knowledge of mobile performance marketing, trends, and best practices.

Frequently asked questions

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