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Events Marketing Manager job description

An Events Marketing Manager is a professional specializing in planning, organizing, and executing marketing events to promote a company’s brand, products, or services. They bring creativity and strategic marketing insights to enhance event impact and lead generation.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

What is an Events Marketing Manager?

An Events Marketing Manager is a dynamic role within a company’s marketing department, focusing on creating and managing events as a key part of the marketing strategy. This role involves planning and executing various events, from conferences to promotional events, aligning them with the company’s overall marketing goals. The manager is responsible for crafting events that effectively communicate the brand’s message, engage the target audience, and generate leads.

What does an Events Marketing Manager do?

An Events Marketing Manager orchestrates all aspects of marketing events, from initial planning to post-event analysis. They work closely with vendors and organizers to ensure seamless execution, manage collateral creation, and are responsible for on-site event management.

The manager plays a pivotal role in lead generation campaigns associated with events and collaborates with internal teams like creative, product marketing, and sales. They also develop marketing materials and ensure events align with the company’s branding and marketing objectives.

Their goal is to create memorable, impactful events that resonate with attendees and drive business goals, requiring creativity, strategic planning, and excellent organizational skills.

Responsibilities:

  • Leading and ensuring the success of all event preparations and executions.
  • Managing relationships with vendors, organizers, and attendees.
  • Developing and implementing lead generation campaigns.
  • Designing marketing and promotional materials for events.

Job brief

We are looking for an innovative and dynamic Events Marketing Manager to lead our event marketing initiatives. In this role, you will be responsible for the overall success of our sponsored and hosted events, leveraging your marketing skills to make each event a memorable experience.

You will manage vendor relationships, oversee collateral creation, execute lead generation campaigns, and be the on-site event representative. Collaborating closely with internal teams, you will ensure that our events align with our marketing goals and are delivered within budget.

This role is perfect for a creative marketer with a flair for event planning and a passion for building brand presence through events.

Responsibilities

  • Lead and ensure the success of event preparations and executions.
  • Manage relationships with vendors, organizers, and attendees.
  • Oversee the creation and delivery of marketing collateral.
  • Execute lead generation campaigns related to events.
  • Manage on-site event presence and communications.
  • Collaborate with internal teams to deliver a successful events plan.
  • Assist in the development of marketing campaign collateral.
  • Design promotional material for events.
  • Ensure smooth event execution within budget and meeting goals.

Requirements and skills

  • Bachelor’s Degree in marketing, communications, or related field.
  • Exceptional project management skills.
  • Creativity and an eye for detail.
  • Strong communication skills, both written and oral.
  • Ability to prioritize and manage multiple projects simultaneously.
  • Experience working with senior-level executives.
  • Willingness to travel for domestic and global events.
  • Diplomacy, tact, and a customer-focused approach.

Frequently asked questions

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