DEI in 2024 is a more polarized topic than in 2020 – Check out our recent survey and get the insights Download the report

Public Relations Manager job description

A Public Relations Manager is a professional who is in charge of managing an organization’s communication initiatives with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication, and helping their company organize events such as conferences that involve their industry and the local community.

Thanos Markousis
Thanos Markousis

Thanos was COO at Workable. He writes about data protection and compliance. Formerly with IBM and Accenture.

Refreshed on

April 25, 2022

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Public Relations Manager responsibilities include:

  • Coordinating all public relations activities
  • Developing a marketing communications plan including strategy, goals, budget and tactics
  • Developing a media relations strategy, seeking high-level placements in print, broadcast and online media

public relations manager job description

Job brief

We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements and skills

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline

Frequently asked questions

Jump to section