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Public Relations (PR) Officer job description

A Public Relations Officer is a specialist in building and maintaining the positive image of a company, organization, or client. Public Relations Officers are often the first contact for organizations seeking to reach out in an informed way. They use press releases, social media, and other communications to shape and influence public impression and raise awareness.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Public Relations Officer responsibilities include:

  • Developing PR strategies and campaigns
  • Preparing press releases, keynote speeches and promotional material
  • Building positive relationships with stakeholders, media and the public

public relations officer job description

Job brief

We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

As a PR Officer, you should be an organized and cool-tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you.

Your goal will be to cultivate a positive company image.

Responsibilities

  • Develop PR campaigns and media relations strategies
  • Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
  • Edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Prepare and distribute press releases
  • Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
  • Seek opportunities for partnerships, sponsorships and advertising
  • Address inquiries from the media and other parties
  • Track media coverage and follow industry trends
  • Prepare and submit PR reports
  • Manage PR issues

Requirements and skills

  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Familiarity with project management software and video/photo editing is a plus
  • Strong communication ability (oral and written)
  • Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • BSc/BA in Public Relations, Journalism, Communications or a related field

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