Public Relations (PR) Officer job description | Workable

This Public Relations Officer job description template is optimized for posting to online job boards or careers pages and is easy to customize for your company. Similar titles include PR Officer, Public Relations Coordinator, PR Coordinator.

Public Relations Officer Responsibilities include:

  • Developing PR strategies and campaigns
  • Preparing press releases, keynote speeches and promotional material
  • Building positive relationships with stakeholders, media and the public

public relations officer job description

Job brief

We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

As a PR Officer, you should be an organized and cool-tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you.

Your goal will be to cultivate a positive company image.

Responsibilities

  • Develop PR campaigns and media relations strategies
  • Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
  • Edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Prepare and distribute press releases
  • Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
  • Seek opportunities for partnerships, sponsorships and advertising
  • Address inquiries from the media and other parties
  • Track media coverage and follow industry trends
  • Prepare and submit PR reports
  • Manage PR issues

Requirements

  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Familiarity with project management software and video/photo editing is a plus
  • Strong communication ability (oral and written)
  • Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • BSc/BA in Public Relations, Journalism, Communications or a related field