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Public Relations Specialist job description

A Public Relations Specialist is responsible for formulating PR plans and strategies, managing media relations, enhancing the company’s voice through various channels, writing PR copy, planning events, and analyzing public opinion. They should have experience in PR campaigns, copywriting, and project management.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

This Public Relations Specialist job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Public Relations Specialist?

A Public Relations Specialist is a professional who is responsible for shaping and protecting the corporate image of a company. They develop and execute PR strategies, manage media relations, write PR copy, plan events, and analyze public opinion to maintain positive public awareness of the company and its brand.

What does a Public Relations Specialist do?

A Public Relations Specialist formulates PR plans and strategies, enhances the company’s voice and presence through online and offline channels, manages media relations and requests, writes press releases and other PR copy, plans and supervises events, supports promotional plans, and facilitates dispute resolution with the public or external vendors. They also lead survey initiatives and analyze public opinion to guide PR efforts.

Public Relations Specialist responsibilities include:

  • Formulating PR plans and strategies
  • Enhancing the company’s voice and presence through online and offline channels
  • Managing media relations and requests

public relations specialist job description

Job brief

We are looking for a competent Public Relations (PR) Specialist to shape and protect our corporate image in ways that promote our business, values and mission. You’ll be responsible for maintaining media relations and collaborating with marketing teams in promotional activities.

We expect to see candidates who can impress us with their copywriting and presentation skills. We’ll be on the lookout for experience in corporate communications, project management and social media. Throw a lot of enthusiasm and a pleasant personality into the mix and you’ll be our ideal candidate.

The goal is to maintain positive public awareness of the company and its brand.

Responsibilities

  • Formulate PR plans and strategies
  • Enhance the company’s voice and presence through online and offline channels
  • Manage media relations and requests
  • Write press releases, speeches and other PR copy
  • Plan and supervise events, fairs, conferences etc.
  • Support the implementation of promotional plans
  • Present solutions in times of PR crisis
  • Facilitate the resolution of disputes with the public or external vendors
  • Lead survey initiatives and analyze public opinion

Requirements and skills

  • Proven experience as public relations specialist or similar position
  • Experience in project management and execution of PR campaigns and/or initiatives
  • Experience in copywriting and editing
  • Working knowledge of MS Office; photo and video-editing software is an asset
  • Familiarity with social media platforms (Twitter, Facebook etc.)
  • Excellent oral and written communication skills
  • Aptitude in presentation and public speaking
  • Proficiency in English
  • A creative yet practical mind
  • BSc/BA in PR, communications, journalism or relevant field

Frequently asked questions

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