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Public Relations Assistant interview questions and answers

These Public Relations Assistant interview questions tell you what to look for in candidates to identify the best people for the position.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

public relations assistant interview questions

Public Relations Assistant Interview Questions

A public relations (PR) assistant is an entry level role that supports day-to-day PR operations. It’s typically occupied by recent graduates with less than two years of experience. A bachelor’s degree in public relations or communications is a common requirement.

The basis of this role is communication, both written and oral. Shortlist candidates with a carefully constructed application that demonstrates they can use language effectively to create a positive image. You can also ask them to provide you with a writing sample to assess this skill.

Tailor your interview questions depending on your needs and on whether you’re hiring for an agency or an in-house department. Assess both their PR and administrative skills. Look for excellent communicators with a confident but down-to-earth attitude. The best candidates should exhibit resourcefulness when answering behavioral or situational questions. Make a point to evaluate organizational ability, attention to detail and extroversion as well.

Operational and Situational questions

  • In your opinion, what’s PR about?
  • Why are social media important for PR?
  • What does a media list involve?
  • Imagine the PR manager asks you to give them the contact details of a media person. How would you go about finding them?
  • How do you put together a press kit?
  • Do you have any video editing experience?
  • How do you organize your tasks?
  • What media outlets do you follow and why?
  • What skills should you possess to communicate with clients?
  • How would you deal with an enquiry from the press?
  • What do you think of our PR campaigns?
  • Tell me about a time you helped in organizing an event. Was it a success?
Ready to fine-tune this interview kit?
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