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Social Media Advertising Associate job description

A Social Media Advertising Associate is a digital marketing professional specializing in creating, managing, and optimizing social media ad campaigns to achieve specific objectives, such as recruitment or brand awareness, leveraging platforms like Facebook and Google Ads.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Social Media Advertising Associate job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Social Media Advertising Associate?

A Social Media Advertising Associate is a role focused on utilizing social media platforms to run advertising campaigns that effectively reach target audiences and meet marketing goals. They are experts in crafting campaign strategies, creating engaging content, and analyzing data to ensure optimal performance.

Their goal is to leverage social media’s power to drive meaningful results, whether for recruitment, sales, or brand engagement.

What does a Social Media Advertising Associate do?

A Social Media Advertising Associate designs and implements social media advertising campaigns, tailoring strategies to meet specific objectives.

They manage campaign setups, targeting, budgeting, and creative aspects, such as ad copy and graphics. Regularly analyzing performance data, they refine campaigns for better results and report on their effectiveness to stakeholders.

Their work involves staying up-to-date with social media trends, platform updates, and advertising best practices. By understanding the nuances of each platform, they maximize campaign impact, helping companies find talent or promote their brand efficiently through social media channels.

Social Media Advertising Associate responsibilities include:

  • Running Facebook recruitment marketing campaigns
  • Conducting tests to optimize ad performance
  • Communicating with customers about campaign performance
  • Working closely with Data Management and Data Science teams to improve product performance

Job brief

Join our Professional Services team in Boston as a Social Media Advertising Associate and play a crucial role in shaping an innovative social advertising product.

In this dynamic role, you’ll manage Facebook recruitment campaigns for multiple clients, utilizing your marketing expertise to help them find the ideal candidates.

You’ll conduct performance tests, analyze data for decision-making, and collaborate with our Data Science and Product teams to enhance product performance.

This is a unique opportunity to contribute to a project that transforms social media into a powerful recruitment tool for thousands of companies. If you’re motivated, eager to learn, and possess a blend of analytical and creative skills, we’d love to have you on board.


  • Run successful social media recruitment campaigns
  • Conduct A/B testing to optimize ad performance
  • Communicate campaign results to customers
  • Generate or collect advertising assets
  • Deliver regular reporting on advertising performance
  • Collaborate with Data Management, Data Science, and Product teams for continuous product improvement
  • Monitor advertising trends and industry best practices

Requirements and skills

  • Bachelor’s degree in a quantitative field
  • 1-3 years of experience in online marketing, specifically with Facebook or Google Ads campaigns
  • Proficiency in data analysis and decision-making using reporting tools or Excel
  • High level of autonomy and self-motivation
  • Excellent communication skills and the ability to adapt messaging to different audiences
  • Eagerness to learn new technologies and tools

Frequently asked questions

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