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Social Media Advertising Administrator job description

A Social Media Advertising Administrator is a professional specializing in creating, managing, and optimizing social media advertising campaigns, focusing on leveraging these platforms to meet specific marketing objectives, such as recruitment or brand promotion.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Social Media Advertising Administrator job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Social Media Advertising Administrator?

A Social Media Advertising Administrator is a key player in digital marketing, focusing on harnessing the power of social media platforms to achieve advertising goals. This role involves strategic planning, execution, and analysis of advertising campaigns that align with the company’s objectives, such as recruitment or enhancing brand visibility.

Their expertise in social media dynamics, targeting, and ad optimization makes them instrumental in turning social networks into effective channels for advertising and engagement.

What does a Social Media Advertising Administrator do?

A Social Media Advertising Administrator manages and executes social media advertising campaigns to achieve specific objectives.

This involves targeting the right audience, creating compelling ad content, and analyzing data to refine campaign strategies.

They work closely with customers to understand their needs and report on campaign performance. Additionally, they collaborate with internal teams to leverage insights for product enhancement and stay updated with advertising trends to ensure the effectiveness of campaigns. Their role is crucial in maximizing the return on investment in social media advertising and contributing to the company’s growth.

Social Media Advertising Administrator responsibilities include:

  • Running Facebook recruitment marketing campaigns
  • Conducting tests to optimize ad performance
  • Communicating with customers about campaign performance
  • Collaborating with Data Management, Data Science, and Product teams for continuous improvement

Job brief

Join our team in Athens as a Social Media Advertising Administrator and play a pivotal role in transforming social media into a powerful recruitment advertising channel. You’ll manage Facebook marketing campaigns for various customers, focusing on candidate acquisition.

This role requires a blend of creativity, analytical skills, and customer engagement to optimize campaign performance and drive results.

Working closely with our Data Science and Product teams, you’ll contribute to the continuous improvement of our innovative product. If you’re passionate about social media and have experience in online marketing, this is the perfect opportunity to shape a new product and make a significant impact.


  • Manage Facebook recruitment marketing campaigns for multiple clients
  • Test and optimize ad performance for maximum efficiency
  • Communicate with international customers on campaign outcomes
  • Generate advertising assets, including graphics and ad copy
  • Collaborate with the Data Management team for regular performance reporting
  • Work with Data Science and Product teams to enhance product functionality
  • Monitor advertising trends for campaign optimization
    Stay informed on industry best practices and emerging technologies

Requirements and skills

  • Bachelor’s degree in a quantitative field
  • 1-3 years of experience in online marketing, especially in running Facebook or AdWords campaigns
  • Proficient in data analysis using analytics tools or Excel
  • High level of autonomy, self-motivation, and ability to work collaboratively
  • Excellent communication skills, adaptable to various audiences
  • Eagerness to learn new technologies and tools

Frequently asked questions

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