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Sales Enablement Specialist job description

A Sales Enablement Specialist is a professional dedicated to equipping sales teams with the tools, resources, and training they need to effectively sell a product or service, thereby enhancing sales performance and productivity within an organization.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

February 19, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Sales Enablement Specialist job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Sales Enablement Specialist?

A Sales Enablement Specialist is a key figure within a sales organization, focused on empowering sales teams with the necessary knowledge, materials, and tools to enhance their selling abilities. This role involves creating comprehensive training programs, sales playbooks, and educational content to ensure sales representatives are well-equipped to engage with prospects and customers effectively.

What does a Sales Enablement Specialist do?

A Sales Enablement Specialist plays a pivotal role in bridging the gap between sales strategy and execution. They are responsible for identifying the training needs of the sales team, developing onboarding and continuous learning programs, and providing sales teams with up-to-date product information and sales techniques.

Additionally, they create and maintain a repository of sales resources, collaborate with product marketing for consistent messaging, and measure the effectiveness of sales enablement initiatives to continuously adapt and improve sales strategies.

Sales Enablement Specialist responsibilities include:

  • Developing and implementing training strategies, programs, and curricula for the sales organization
  • Creating and rolling out the sales playbook to improve sales performance
  • Developing sales success stories, case studies, and sales guides
  • Managing the sales enablement content repository and ensuring accessibility

Job brief

We’re seeking a Sales Enablement Specialist to join our team and play a crucial role in enhancing our sales organization’s effectiveness. In this role, you’ll be responsible for developing a comprehensive training and development program, including onboarding, ongoing training, and sales manager training.

You’ll create a dynamic sales playbook, develop compelling sales content, and manage our sales enablement content repository. If you’re passionate about sales excellence and have experience building sales enablement programs from the ground up, we’d love to hear from you.


  • Develop and implement training strategy, program, and curriculum for the sales organization
  • Develop and roll out the sales playbook
  • Create sales success stories, case studies, sales guides, and product collateral
  • Manage the sales enablement content repository
  • Train the sales organization on the best use of marketing and sales enablement materials
  • Liaise with Product Marketing for up-to-date product information
  • Strengthen customer reference program and user community engagement
  • Design cross-solution templates for standardized presentations
  • Determine content adoption metrics and define sales enablement best practices
  • Develop an internal sales website for communication and access to materials

Requirements and skills

  • 2-3 years of experience in Sales, Marketing, or Sales support in a SaaS company
  • Proficiency in e-Learning tools, development, and implementation
  • Experience building sales tools, playbooks, training, and certification programs
  • Exceptional written and verbal communication skills
  • Ability to work cross-functionally and internationally
  • Experience in a sales or sales support role preferred
  • Knowledge of Sandler Sales Methodology preferred
  • Creative and strategic problem-solving skills

Frequently asked questions

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