Sales Enablement Specialist job description
A Sales Enablement Specialist is a professional dedicated to equipping sales teams with the tools, resources, and training they need to effectively sell a product or service, thereby enhancing sales performance and productivity within an organization.
Use this Sales Enablement Specialist job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Sales Enablement Specialist?
A Sales Enablement Specialist is a key figure within a sales organization, focused on empowering sales teams with the necessary knowledge, materials, and tools to enhance their selling abilities. This role involves creating comprehensive training programs, sales playbooks, and educational content to ensure sales representatives are well-equipped to engage with prospects and customers effectively.
What does a Sales Enablement Specialist do?
A Sales Enablement Specialist plays a pivotal role in bridging the gap between sales strategy and execution. They are responsible for identifying the training needs of the sales team, developing onboarding and continuous learning programs, and providing sales teams with up-to-date product information and sales techniques.
Additionally, they create and maintain a repository of sales resources, collaborate with product marketing for consistent messaging, and measure the effectiveness of sales enablement initiatives to continuously adapt and improve sales strategies.
Sales Enablement Specialist responsibilities include:
- Developing and implementing training strategies, programs, and curricula for the sales organization
- Creating and rolling out the sales playbook to improve sales performance
- Developing sales success stories, case studies, and sales guides
- Managing the sales enablement content repository and ensuring accessibility
Job brief
We’re seeking a Sales Enablement Specialist to join our team and play a crucial role in enhancing our sales organization’s effectiveness. In this role, you’ll be responsible for developing a comprehensive training and development program, including onboarding, ongoing training, and sales manager training.
You’ll create a dynamic sales playbook, develop compelling sales content, and manage our sales enablement content repository. If you’re passionate about sales excellence and have experience building sales enablement programs from the ground up, we’d love to hear from you.
Responsibilities
- Develop and implement training strategy, program, and curriculum for the sales organization
- Develop and roll out the sales playbook
- Create sales success stories, case studies, sales guides, and product collateral
- Manage the sales enablement content repository
- Train the sales organization on the best use of marketing and sales enablement materials
- Liaise with Product Marketing for up-to-date product information
- Strengthen customer reference program and user community engagement
- Design cross-solution templates for standardized presentations
- Determine content adoption metrics and define sales enablement best practices
- Develop an internal sales website for communication and access to materials
Requirements and skills
- 2-3 years of experience in Sales, Marketing, or Sales support in a SaaS company
- Proficiency in e-Learning tools, development, and implementation
- Experience building sales tools, playbooks, training, and certification programs
- Exceptional written and verbal communication skills
- Ability to work cross-functionally and internationally
- Experience in a sales or sales support role preferred
- Knowledge of Sandler Sales Methodology preferred
- Creative and strategic problem-solving skills
Frequently asked questions
- What does a Sales Enablement Specialist do?
- A Sales Enablement Specialist develops and implements strategies and programs to equip sales teams with the necessary skills, knowledge, and tools to effectively sell products or services, thereby increasing sales efficiency and productivity.
- What are the duties and responsibilities of a Sales Enablement Specialist?
- Their duties include creating training programs, developing sales playbooks, producing sales content, managing sales resources, and collaborating with product marketing to ensure consistent messaging.
- What makes a good Sales Enablement Specialist?
- A good Sales Enablement Specialist has a deep understanding of sales processes, excellent communication skills, the ability to create engaging content, and proficiency in using e-Learning tools. They are also adept at working cross-functionally to support sales teams.
- Who does a Sales Enablement Specialist work with?
- They work closely with sales and operations leadership, product marketing, product management, and other project managers to align sales strategies with company goals and ensure the sales team has the resources needed to succeed.
- How does a Sales Enablement Specialist impact the sales process?
- A Sales Enablement Specialist significantly impacts the sales process by improving sales team readiness, enhancing sales messaging, and providing the tools and resources needed for effective selling, ultimately leading to increased sales performance and revenue growth.