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Manager of Sales Enablement job description

A Manager of Sales Enablement is a strategic role focused on enhancing sales team productivity through training, resources, and tools, ensuring alignment with sales, marketing, and product strategies for effective customer interactions.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

February 19, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Manager of Sales Enablement job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Manager of Sales Enablement?

A Manager of Sales Enablement is a key figure in bridging the gap between sales strategy and execution. This role involves crafting a comprehensive approach to equip sales teams with the necessary skills, knowledge, tools, and resources to increase efficiency and effectiveness in their roles. The focus is on improving sales performance through strategic enablement initiatives, including training, content management, and process optimization.

What does a Manager of Sales Enablement do?

A Manager of Sales Enablement plays a pivotal role in driving sales team success by developing and executing strategies that enhance their productivity and effectiveness.

This includes creating a sales playbook that outlines best practices, managing an engaging onboarding program for new hires, and ensuring ongoing education through training and certification programs. They also manage sales content, collaborate with product marketing for external content creation, and optimize sales tools and processes.

By fostering a deep understanding of the product, market, and sales methodologies, they empower sales teams to achieve their targets and contribute to the company’s growth.

Manager of Sales Enablement responsibilities include:

  • Developing and implementing a sales enablement strategy
  • Creating and rolling out the Sales Playbook
  • Managing onboarding and training programs for sales staff
  • Optimizing sales tools and processes

Job brief

We are seeking a Manager of Sales Enablement to lead our efforts in maximizing sales team productivity across our rapidly growing organization. This role involves strategic collaboration with sales, marketing, and product teams to develop a comprehensive sales enablement program.

Responsibilities include creating a dynamic sales playbook, managing onboarding and continuous training programs, and optimizing sales tools and processes. The ideal candidate will have a proven track record in sales enablement within the SaaS industry, demonstrating strong leadership, communication, and project management skills.

Join us to play a crucial role in shaping our sales strategy and contributing to our success.


  • Align the sales organization with a defined sales enablement strategy
  • Create and roll out the Workable Sales Playbook
  • Partner with Sales Leaders to enhance team productivity
  • Own the onboarding program for new sales hires, including curriculum development and certification
  • Manage the Sales Training Calendar, delivering both live and virtual training
  • Coach and train Sales Managers to reinforce the Sales Playbook
  • Manage the sales content repository, ensuring materials are organized and current
  • Collaborate with Product Marketing on external content creation
  • Curate high-quality internal content, including competitive fact sheets and videos
  • Optimize sales tools and processes, managing vendor relationships and providing support

Requirements and skills

  • 4-5 years of experience in sales enablement, preferably in a SaaS environment
  • Experience creating sales playbooks, certification programs, and training materials
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly
  • Strong interpersonal and leadership skills, capable of managing cross-functional and international relationships
  • Organizational skills to manage multiple projects with tight deadlines
  • Knowledge of Sandler Sales Methodology preferred
  • Ability to travel up to 10%

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