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Sales Development Manager job description

A Sales Development Manager is a leadership role responsible for guiding and managing a team of Sales Development Representatives (SDRs) to generate leads and build sales pipelines, ensuring the team meets its targets through effective coaching, performance management, and strategic planning.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Sales Development Manager job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Sales Development Manager?

A Sales Development Manager is a key figure in the sales department, tasked with overseeing the Sales Development Representatives team. Their role focuses on driving sales pipeline growth, managing team performance, and ensuring the achievement of sales targets.

They play a crucial part in strategizing outbound and inbound sales initiatives, coaching team members, and fostering a high-performance sales culture.

What does a Sales Development Manager do?

A Sales Development Manager leads a team responsible for identifying and creating new qualified sales opportunities. They manage daily operations, set performance standards, and align the team’s efforts with the company’s sales goals. This involves training and mentoring SDRs, monitoring their performance, and optimizing sales strategies.

The manager also collaborates with sales and marketing teams to ensure a cohesive approach to lead generation and nurturing, ultimately contributing to the company’s revenue growth.

Sales Development Manager responsibilities include:

  • Delivering on outbound and inbound growth initiative goals
  • Managing, coaching, and developing a team of SDRs
  • Participating in the recruiting process and making hiring decisions
  • Driving SDR activity metrics and growing pipeline in specific territories

Job brief

We’re seeking a dynamic Sales Development Manager to lead our SDR team, focusing on achieving outbound and inbound sales targets. This role involves managing a team of 6, driving sales activities, and ensuring pipeline growth in designated territories.

You’ll be responsible for hiring, coaching, and performance management, working closely with sales and marketing to enhance sales outreach activities. Ideal candidates will have a strong sales background, excellent leadership skills, and a proven track record in developing successful sales teams. Join us to play a pivotal role in our rapid growth journey.


  • Deliver on outbound and inbound growth initiative goals
  • Lead a team of Sales Development Representatives in the Boston office
  • Participate in the SDR recruiting process and make hiring decisions
  • Consistently meet or exceed team goals for activity, hiring, and pipeline creation
  • Drive SDR activity metrics and grow pipeline in specific territories
  • Coach, manage performance, and develop the career paths of team members
  • Partner with business development and sales operations to enhance sales outreach performance
  • Assess team needs and recommend training plans and programs

Requirements and skills

  • 2-5 years of experience as a Sales Development Manager with a background as an Account Executive or in a similar closing position
  • Ability to coach and hold team members accountable for results
  • Solid understanding of reporting, forecasting, and B2B sales processes
  • Outstanding communication, organizational, and leadership skills
  • Proficiency in CRM software
  • Experience in the IT sector and B2B sales or customer support
  • Project management skills and knowledge of sales KPIs evaluation

Frequently asked questions

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