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Channel Partner Manager job description

The Channel Partner Manager is responsible for developing and managing relationships with channel partners to drive sales and revenue. They identify and onboard new partners, provide support and training, and manage the performance of existing partners.

Channel Partner Manager responsibilities include:

  • Identify and onboard new channel partners
  • Provide support and training to partners to ensure success
  • Manage the performance of existing partners, and develop strategies to improve their sales and revenue.

Job brief

We are looking for a Channel Partner Manager to develop and manage relationships with channel partners to drive sales and revenue.

You will be responsible for identifying and onboarding new partners, providing support and training, and managing the performance of existing partners.

The ideal candidate will have experience in channel management, strong communication and interpersonal skills, and a deep understanding of the sales process.

Responsibilities

  • Identify and onboard new channel partners
  • Provide support and training to partners to ensure success
  • Manage the performance of existing partners, and develop strategies to improve their sales and revenue
  • Develop and maintain strong relationships with partners, and work closely with them to achieve mutual goals
  • Collaborate with the sales team to align sales and channel efforts
  • Monitor industry trends and stay up-to-date on competitors and market conditions
  • Create and manage channel partner budgets and forecasts
  • Develop and implement channel partner programs, such as training, marketing, and incentives
  • Measure and report on the performance of channel partners, using metrics such as sales and revenue
  • Identify and resolve conflicts and challenges within the channel
  • Provide support and guidance to partners on product and solution offerings
  • Attend industry events and conferences to build relationships and promote the company

Requirements and skills

  • 3-5 years of experience in channel management or sales
  • Proficiency in customer relationship management (CRM) software
  • Strong verbal and written communication skills, with experience presenting to partners and stakeholders
  • Knowledge of sales techniques and strategies
  • Ability to build and maintain relationships with partners
  • Strong problem-solving and negotiation skills
  • Time management and organizational skills
  • Ability to work independently and as part of a team
  • Flexibility and adaptability to change
  • A desire to learn and grow in the channel management field
  • Bachelor’s degree in business or related field

Frequently asked questions

What does a Channel Partner Manager do?

A Channel Partner Manager is responsible for managing relationships with a company's channel partners.

What are the duties/responsibilities of a Channel Partner Manager?

Some common duties and responsibilities of a Channel Partner Manager include developing and implementing channel strategies, managing partner relationships, and providing support and training to partners.

What makes a good Channel Partner Manager?

A good Channel Partner Manager has strong communication and interpersonal skills, is organized and able to manage multiple tasks and priorities, and has a deep understanding of the company's products and services.

Who does a Channel Partner Manager work with?

A Channel Partner Manager typically works closely with channel partners, as well as with other members of the company's sales and marketing teams.

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