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Visual Merchandiser job description

A Visual Merchandiser is a professional who creates and maintains store displays to make products visually appealing to consumers. They also keep an eye on current trends to keep things relevant to shoppers. 

 

This Visual Merchandiser job description template is optimized for posting on online job boards or careers pages and is easy to customize for your company.

Visual Merchandiser responsibilities include:

  • Defining, designing and implementing a creative visual merchandising strategy
  • Creating appealing and eye-catching visual displays that lead the customer through the entire store
  • Producing window displays, signs, interior displays, floor plans and special promotions displays

visual merchandiser job description

Job brief

We are looking for a creative retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.

Responsibilities

  • Define, design and implement a creative visual merchandising strategy
  • Create appealing and eye-catching visual displays that lead the customer through the entire store
  • Produce window displays, signs, interior displays, floor plans and special promotions displays
  • Identify key messages and set a clear image of the end result
  • Come up with, revise and present design ideas with assistant merchandisers
  • Act in alignment to the organization’s culture, products, image and target market
  • Monitor costs and work within budget
  • Oversee the production and brief staff on arranging displays
  • Change displays to promote new product launches and reflect festive or seasonal themes
  • Liaise with suppliers and source elements
  • Research lifestyle, demographics and design trends

Requirements and skills

  • Proven work experience as a Visual Merchandiser or Visual Manager
  • Demonstrable visual design skills with a strong retail merchandising portfolio
  • Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation
  • Proficiency in Photoshop, Illustrator, or other visual design tools
  • Knowledge of current visual merchandising trends and best practices
  • Proficiency in MS Office
  • Creative and innovative thinker
  • Ability to analyze sales merchandising reports and survey results
  • BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

Frequently asked questions

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