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Programs Marketing Associate job description

A Programs Marketing Associate is a digital marketing professional responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive demand and engagement for a company’s products or services.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

February 15, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Programs Marketing Associate job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Programs Marketing Associate?

A Programs Marketing Associate is a key player in the marketing team, specializing in crafting and executing digital marketing strategies to attract and nurture leads through the sales funnel. They leverage a mix of marketing tools and strategies to create integrated campaigns that resonate with target audiences, aiming to convert interest into actionable sales leads.

What does a Programs Marketing Associate do?

A Programs Marketing Associate oversees the creation and management of digital marketing campaigns designed to generate demand and enhance brand visibility. They work closely with sales teams to ensure messaging alignment and lead quality.

By analyzing campaign performance and market trends, they continuously refine strategies to maximize ROI. Their role involves creative brainstorming for growth, optimizing the customer journey across digital touchpoints, and staying ahead of digital marketing trends to implement innovative and effective marketing solutions.

Programs Marketing Associate responsibilities include:

  • Planning and executing marketing programs for the top and middle of the funnel
  • Measuring and reporting on the performance of digital marketing campaigns
  • Identifying trends and insights to optimize spend and performance
  • Collaborating with agencies and vendor partners

Job brief

We’re seeking a Programs Marketing Associate to join our Demand Generation team, focusing on crafting and executing impactful digital marketing campaigns. In this role, you’ll be instrumental in driving our marketing efforts, from planning to execution, across all digital channels.

You’ll analyze campaign performance, collaborate with sales to refine lead communication, and explore new growth strategies.

If you’re a creative marketer with a knack for analytics and a passion for digital trends, join us in shaping the future of our brand.


  • Plan and execute all digital marketing programs for funnel engagement
  • Measure and report on digital campaign performance against ROI and KPIs
  • Collaborate with sales teams on lead communication strategies
  • Identify trends and insights to optimize campaign spend and performance
  • Brainstorm new growth strategies
  • Evaluate end-to-end customer experience across multiple channels
  • Identify conversion points and optimize user funnels
  • Collaborate with agencies and vendor partners
  • Evaluate and advocate for emerging technologies

Requirements and skills

  • Proven experience in digital marketing
  • Creative with experience in targeting audiences and creating engaging campaigns
  • Proficient in marketing analytics tools (Google Analytics, NetInsight, Heap)
  • Experience with marketing automation software (Pardot, Eloqua, Marketo, Hubspot)
  • Knowledge of HTML, CSS, and JavaScript
  • Strong analytical skills and data-driven thinking
  • Up-to-date with online marketing trends and best practices

Frequently asked questions

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