Product Marketing Director job description
A Product Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, messaging, and positioning of a company’s products globally, ensuring the product’s market competitiveness and alignment with customer needs.
Use this Product Marketing Director job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Product Marketing Director?
A Product Marketing Director is a senior-level executive who oversees the marketing of a company’s products. They play a crucial role in understanding the market, defining the product’s position within that market, and communicating its value to both internal teams and potential customers.
This role involves strategic planning, team leadership, and close collaboration with sales, marketing, and product development teams to ensure the product’s success in the market.
What does a Product Marketing Director do?
A Product Marketing Director leads the strategy behind how a product is brought to market, positioned, and sold. They are responsible for crafting compelling messaging, identifying target customer segments, and developing marketing plans that drive demand and adoption of the product.
This includes overseeing market research, competitive analysis, product launches, and the creation of marketing and sales collateral. They work closely with cross-functional teams to ensure that marketing strategies are aligned with product capabilities and sales objectives.
The ultimate goal is to establish the product as a market leader, drive revenue growth, and enhance customer satisfaction.
Product Marketing Director responsibilities include:
- Leading global go-to-market plans and messaging strategies
- Developing positioning that differentiates the product in the market
- Managing product launches and releases
- Creating sales and marketing materials to support internal teams and promote the product externally
Job brief
We’re seeking an experienced Product Marketing Director to spearhead our global product marketing initiatives.
In this high-impact role, you’ll lead the development and execution of go-to-market strategies, product positioning, and messaging that sets our SaaS product apart in a competitive landscape.
With a focus on scaling our messaging globally, you’ll manage product launches, collaborate with cross-functional teams, and develop compelling sales and marketing materials. Your leadership will be instrumental in shaping our product marketing team, driving market leadership, and contributing to our rapid growth phase.
Responsibilities
- Lead global go-to-market strategy and messaging for new and existing products
- Develop positioning that differentiates the product in the market
- Apply best practices for product launches, pricing, packaging, and positioning
- Collaborate with internal teams to implement marketing strategies
- Manage product launches and releases, both internally and externally
- Produce content and enablement materials for internal teams
- Promote the product externally through campaigns, press releases, webinars, etc
Requirements and skills
- 5 years of experience in product marketing at a Director or Manager level, preferably in SaaS
- Experience with end-to-end product launches in a global or mid-market focused B2B product
- Managerial skills with a track record of developing teams
- Ability to execute cross-functionally with sales, marketing, and product teams
- Experience in developing sales and marketing presentations and collateral
- Comfortable in a fast-paced, ambiguous environment
- Excellent communication skills and ability to work on multiple initiatives simultaneously
Frequently asked questions
- What does a Product Marketing Director do?
- A Product Marketing Director develops and executes marketing strategies to promote a product's value to the target market, ensuring its competitive positioning.
- What are the duties and responsibilities of a Product Marketing Director?
- They include leading go-to-market strategies, developing product positioning, managing product launches, and creating sales and marketing materials.
- What makes a good Product Marketing Director?
- A good director has strategic vision, deep market and product understanding, excellent communication skills, and the ability to lead and inspire a team.
- Who does a Product Marketing Director work with?
- They collaborate with sales, marketing, product development, and external partners to align marketing strategies with business goals.
- How does a Product Marketing Director impact the product's success?
- They play a crucial role in defining the product's market position, driving demand, and ultimately contributing to the product's and company's success.