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Product Marketing Associate job description

A Product Marketing Associate is a professional role focused on understanding market needs and ensuring that the product messaging aligns with customer challenges and company goals, thereby enabling sales teams and supporting product growth.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

February 14, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Product Marketing Associate job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Product Marketing Associate?

A Product Marketing Associate is a key player within a marketing team, dedicated to deeply understanding the market, customers, and how the company’s products serve their needs. This role involves gathering insights through research, shaping product messaging, and ensuring that internal teams are aligned with market demands.

The associate plays a crucial role in bridging the gap between product development and customer expectations, facilitating effective marketing strategies that drive product adoption and customer satisfaction.

What does a Product Marketing Associate do?

A Product Marketing Associate undertakes market research, customer interviews, and competitive analysis to gain a comprehensive understanding of the industry landscape. They use these insights to inform product positioning and messaging, ensuring it resonates with target audiences.

By collaborating with sales, product, and creative teams, they develop materials and strategies that effectively communicate the product’s value.

Additionally, they manage the launch of new products and features, coordinating across departments to ensure a cohesive and impactful go-to-market strategy. Their work directly influences the company’s ability to attract and retain customers, ultimately contributing to its growth and success.

Product Marketing Associate responsibilities include:

  • Conducting research and interviews to understand the industry and customer needs
  • Educating internal teams about customer challenges and solutions
  • Enabling the Sales team with effective communication tools
  • Managing new product and feature release campaigns

Job brief

We’re seeking a dynamic Product Marketing Associate to join our team, playing a pivotal role in understanding our market and customers.

In this role, you’ll conduct in-depth research, support our sales team with insightful data, and collaborate on marketing assets and product launches.

Your work will directly impact our ability to deliver exceptional recruiting software globally. If you’re passionate about product marketing and have experience in tech, we’d love to hear from you.



  • Planning and conducting industry research and customer interviews
  • Developing in-depth knowledge of the market, customers, and buyers
  • Educating internal teams about our customers and their challenges
  • Enabling the Sales team with tools to communicate product value
  • Collaborating with the Creative team on sales and marketing assets
  • Managing new product and feature releases, including launch campaigns

Requirements and skills

  • Proven experience in Product, Product Marketing, or Marketing
  • Experience with user research and conducting interviews
  • Involvement in product or feature launches in a tech environment
  • Excellent listening and communication skills
  • Highly organized with exceptional project management skills
  • Experience in a high-growth company with a focus on execution
  • HR/Recruiting industry experience or at an HR tech company is preferred

Frequently asked questions

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