Lead Product Marketing Writer job description
A Lead Product Marketing Writer is a professional responsible for creating compelling B2B content that aligns with a company’s product strategy and audience needs, enhancing brand awareness and product understanding.
Use this Lead Product Marketing Writer job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Lead Product Marketing Writer?
A Lead Product Marketing Writer is a key member of the marketing team, specializing in crafting compelling narratives and informative content that resonates with business audiences. This role involves a deep understanding of the product’s benefits and features, translating complex technical details into clear, engaging, and persuasive content.
The writer works closely with product managers, marketing designers, and external agencies to ensure that all content accurately reflects the brand’s voice and meets the needs of potential customers.
What does a Lead Product Marketing Writer do?
A Lead Product Marketing Writer plays a crucial role in shaping the perception and understanding of a product in the market. They are responsible for creating a wide range of content, including website copy, blog posts, brochures, and email campaigns, that educates and engages the target audience.
This role requires a blend of creativity and strategic thinking, as the writer must constantly develop new ideas for content that explains the product’s features and benefits in an accessible way.
Collaboration with the design team, product managers, and external partners is essential to produce cohesive and impactful marketing materials that drive brand awareness and product adoption.
Lead Product Marketing Writer responsibilities include:
- Writing engaging B2B content for various formats.
- Developing new content ideas to explain the product to new audiences.
- Collaborating with product teams to understand and communicate new features.
- Ensuring brand consistency across all marketing materials.
Job brief
Join our expanding Product Marketing team and contribute to our global brand’s growth.
In this dynamic role, you’ll craft engaging B2B content, collaborate with our VP of Product Marketing, and work closely with our marketing design and product teams.
Seize this opportunity to shape our messaging and help explain our product to new audiences, ensuring our brand remains at the forefront of the industry.
Responsibilities
- Write engaging B2B content for the marketing website, blog posts, brochures, static visuals, video, social, email, and in-app messages.
- Develop new ideas for product marketing content to better explain the product to new audiences.
- Work closely with the marketing design team to bring content ideas to life.
- Collaborate with the product team to understand new features and determine the best channels for communication.
- Act as a brand champion, ensuring advertising copy is on brand and targets the correct audience.
- Work with external agencies to maintain brand consistency.
Requirements and skills
- Native English speaker with exceptional verbal and written communication skills.
- Passion for exploring and understanding technology from the user’s perspective.
- A portfolio demonstrating experience in writing about software, technology, and B2B marketing.
- Friendly, approachable writing style.
- Curious, analytical, and strategic thinking skills.
- Enthusiastic self-starter with excellent interpersonal skills.
- Experience in SEM and SEO is a plus.
- Willingness to travel when required.
Frequently asked questions
- What does a Lead Product Marketing Writer do?
- A Lead Product Marketing Writer creates engaging and informative content that helps explain a company's product to its target B2B audience. This includes writing for various formats such as blogs, emails, and brochures, and working closely with marketing and product teams to ensure the content is accurate and effective.
- What are the duties and responsibilities of a Lead Product Marketing Writer?
- The duties and responsibilities include writing engaging B2B content, developing new content ideas, collaborating with product and design teams to understand and communicate product features, and ensuring brand consistency across all marketing materials.
- What makes a good Lead Product Marketing Writer?
- A good Lead Product Marketing Writer possesses excellent writing and communication skills, a deep understanding of the product and its market, creativity in content creation, strategic thinking, and the ability to work collaboratively with teams across the organization.
- Who does a Lead Product Marketing Writer work with?
- A Lead Product Marketing Writer works with various teams, including product managers, the marketing design team, external agencies, and the VP of Product Marketing, to ensure cohesive and effective marketing communications.
- How important is SEO knowledge for a Lead Product Marketing Writer?
- SEO knowledge is highly beneficial for a Lead Product Marketing Writer, as it enables them to optimize content for search engines, increasing the visibility and reach of their written materials to the target audience.