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Inbound Marketing Manager job description

An Inbound Marketing Manager is a marketing professional specialized in creating and managing inbound marketing strategies. This includes SEO, content marketing, lead nurturing, and conversion optimization, aimed at attracting and engaging a targeted audience to generate organic growth.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Inbound Marketing Manager job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is an Inbound Marketing Manager?

An Inbound Marketing Manager is a key figure in digital marketing, focusing on drawing customers through content creation, social media, SEO, and other inbound techniques. Unlike traditional outbound methods, their approach is to attract potential customers by offering valuable content and experiences tailored to their needs and interests.

This role involves a deep understanding of the customer journey and utilizing various digital tools to create meaningful interactions that lead to conversions.

What does an Inbound Marketing Manager do?

An Inbound Marketing Manager devises and implements strategies that attract customers through content relevant to their needs and interests. They manage SEO efforts, ensuring high visibility in search engine results. A significant part of their role is to analyze and optimize user funnels and landing pages for better conversion rates.

They utilize website analytics tools to track campaign performance, make data-driven decisions, and continuously refine strategies. The manager also plays a crucial role in developing creative growth initiatives, such as referral programs, to boost brand awareness and engagement.

Their goal is to establish a strong online presence, build brand authority, and generate leads that convert into customers.

Inbound Marketing Manager responsibilities include:

  • Leading and optimizing SEO efforts.
  • Planning and executing inbound marketing strategies.
  • Measuring and reporting on the performance of inbound campaigns.
  • Conducting experiments and conversion tests to enhance marketing effectiveness.

Job brief

We are looking for an experienced Inbound Marketing Manager to lead our organic growth initiatives. In this pivotal role, you’ll be responsible for overseeing all aspects of SEO, including keyword research, link strategies, and site architecture.

You’ll also plan and execute our inbound marketing strategy, measure campaign performance, and develop new growth initiatives. Your expertise will be crucial in conducting experiments, optimizing user funnels, and enhancing our referral program. If you have a proven track record in digital marketing and a passion for driving organic growth, we invite you to join our dynamic team

Responsibilities

  • Leading SEO efforts: keyword research, linking strategies, optimizing title tags, meta descriptions, and site architecture.
  • Planning and executing inbound marketing strategies.
  • Measuring and reporting on inbound marketing campaign performance.
  • Developing new growth initiatives.
  • Executing and measuring conversion tests and experiments.
  • Optimizing conversion points and user funnels.
  • Building and improving referral programs.

Requirements and skills

  • Proven experience in digital marketing.
  • Hands-on experience with SEO.
  • Experience in optimizing landing pages and user funnels.
  • Proficiency in website analytics tools (e.g., Google Analytics, Hubspot).
  • Knowledge of HTML, CSS, and JavaScript.
  • Strong analytical skills and data-driven mindset.

Frequently asked questions

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