6 real-life community manager interview questions

These community manager interview questions are directly sourced from real hiring managers and they are ready to use.

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6 good community manager interview questions

1. Tell me about your social media experience. Have you ever managed corporate social media accounts?
2. If a frustrated customer leaves a complaint on social media, how would you respond?
3. What social media platforms are you personally active on?
4. What would you say is your proficiency at content creation?
5. How do you use buttons, tags, animations, filters on Facebook, Instagram, and TikTok?
6. In your current role, do you actively build ad campaigns/interact with users via comments or direct messages/post organic content/develop a content calendar/pull campaign reporting, etc.?

Here are 6 essential interview questions with sample answers to help you identify the best candidates for this role.

1. Tell me about your social media experience. Have you ever managed corporate social media accounts?

This question gauges the candidate’s experience with professional social media management.

Sample answer:

“Absolutely. Over the past four years, I’ve managed the corporate social media accounts for ABC Company, a leading tech firm. I was responsible for curating content, scheduling posts, engaging with followers, and analyzing metrics to refine our strategies. I also collaborated with the marketing team to align our social media campaigns with broader company initiatives.”

2. If a frustrated customer leaves a complaint on social media, how would you respond?

This question assesses the candidate’s crisis management and customer service skills.

Sample answer:

“Firstly, I’d respond promptly, ensuring the customer feels heard. I’d express genuine empathy, saying something like, ‘I’m truly sorry for the inconvenience you’ve experienced. Let’s address this.’ I’d then take the conversation to a private channel, like DMs or email, to resolve the issue. Post-resolution, I’d follow up to ensure they’re satisfied.”

3. What social media platforms are you personally active on?

This gives an idea of the candidate’s familiarity with various platforms.

Sample answer:

“I’m quite active on several platforms. On LinkedIn, I share industry insights and network with professionals. Instagram is where I showcase some behind-the-scenes of projects, and

4. Twitter is my go-to for tech news and quick updates. Each platform has its unique voice, and I believe in leveraging them for different content types.”

What would you say is your proficiency at content creation?
Content creation is vital for community management.

Sample answer:

“I pride myself on my content creation skills. Over the years, I’ve crafted everything from blog posts and infographics to videos and podcasts. I always ensure that the content aligns with the brand voice, is engaging, and serves a purpose, whether it’s to inform, entertain, or drive a specific action.”

5. How do you use buttons, tags, animations, filters on Facebook, Instagram, and TikTok?

This tests the candidate’s technical proficiency with platform-specific features.

Sample answer:

“On Instagram, I utilize tags for better post visibility and filters to maintain a consistent aesthetic. Buttons, especially ‘Swipe Up’ or ‘Shop Now’, are great CTAs. On Facebook, buttons are crucial for driving actions like ‘Sign Up’ or ‘Learn More’. TikTok’s animations add a fun element to content, making it more engaging. Each feature, when used strategically, can significantly enhance post performance.”

6. In your current role, do you actively build ad campaigns/interact with users via comments or direct messages/post organic content/develop a content calendar/pull campaign reporting, etc.?

This dives deep into the candidate’s daily tasks and responsibilities.

Sample answer:

“In my current role at DEF Tech, I wear multiple hats. I actively engage with our user base, ensuring their queries are addressed. I’m responsible for our content calendar, ensuring we have a steady stream of relevant content. I also lead ad campaigns, monitor their performance, and tweak strategies based on real-time feedback.”

What does a good Community Manager candidate look like?

A top-tier Community Manager is proactive, possesses impeccable communication skills, understands the intricacies of each social platform, and can engage with the community while maintaining the brand’s ethos.

Red flags

Candidates who lack knowledge about platform-specific features, avoid discussing challenges, don’t prioritize community engagement, or can’t handle criticism professionally might not be the right fit.